What Kind of Products Should I Promote?
The video discusses the importance of choosing products that fulfill the needs of your audience and provides tips for selecting the right products to promote. It emphasizes starting with product categories you have knowledge in and identifying goals related to your niche. The video also introduces the golden rules for picking products to promote on a blog.
What Kind of Products Should I Promote? | Amazon Affiliate Marketing for Beginners
Topics
- products to promote
- audience needs
- choosing product categories
Video summary
The video discusses what kind of products to promote and emphasizes the importance of choosing products that genuinely fulfill the needs of your audience. It suggests starting with product categories that you have knowledge or expertise in, which could come from hobbies, day jobs, or personal interests. The video also advises identifying a goal related to your niche and how a product from Amazon can help your audience achieve it. It gives an example of an audience running successful businesses and needing office furniture. The video concludes by mentioning that the next topic will be about the golden rules for picking products to promote on a blog.
Video transcript
[Music]
so what kind of products should i be
promoting
well the simple answer is anything on
amazon
but the big caveat to that is that it
must be something that genuinely fills a
need of your audience there's no point
trying to sell a dog brush to a goldfish
owner
now probably the next thing you're
thinking is anything but there are so
many categories on amazon how could i
possibly narrow it down to a single
category let alone a single product
and to that i'd say that a good place to
start is to try and look at the product
categories that you already have
knowledge or expertise about
the knowledge for that niche could come
from one of your hobbies from your day
job or even the things that fascinate
you so much that you're up at 3 am
watching youtube videos about them
it can even come from incidental
experiences that are not related to your
profession or hobbies for example there
may have been a time at work where you
helped coordinate an office move or you
may have installed security cameras for
your home
whatever it is so long as you can get
products on amazon related to that
category you're off to a good start
the next thing is to step back and think
about a goal that is related to your
niche and how a product from amazon
might help someone achieve it
for example your audience might be
people that are running successful
businesses and they may have just gotten
successful enough that they're starting
to hire staff and lease out office space
this is the why of your audience
in other words why does your audience
need to buy the product you're promoting
now that they have office space they
need to fit out their new office with
desks office chairs monitors the list
goes on this is the what of your
audience in other words what will help
them address their why
now this is the point where you come in
because you can recommend this specific
desk or that specific office chair that
is available on amazon because you've
actually used them of course and you
have a few things to say about them
next we're going to cover my golden
rules that you should follow when
picking products to promote on your blog
see you there
Dig Deeper
Choosing Products to Promote
When it comes to promoting products as an affiliate marketer, it is important to choose the right products that resonate with your audience. The simple answer to what kind of products you should be promoting is anything on Amazon. However, there is a caveat - the product must genuinely fill a need of your audience. There is no point in trying to sell a dog brush to a goldfish owner.
Now, you may be wondering how to narrow down the vast categories on Amazon to a single category or product. A good place to start is by looking at the product categories that you already have knowledge or expertise about. This knowledge can come from your hobbies, day job, or even the things that fascinate you and keep you up at 3 am watching YouTube videos. It can also come from incidental experiences that are not directly related to your profession or hobbies.
For example, if you have experience in coordinating office moves or installing security cameras, you can consider promoting products related to office furniture or home security on Amazon. The key is to find products on Amazon that are related to the category you have knowledge about.
Identifying Goals and Needs
Once you have narrowed down your category, the next step is to think about a goal that is related to your niche and how a product from Amazon can help someone achieve that goal. For instance, if your audience consists of people who are running successful businesses and have just started hiring staff and leasing office space, their goal might be to set up a functional and comfortable office environment.
In this scenario, your audience needs products such as desks, office chairs, monitors, and other office essentials to fit out their new office space. By promoting specific desks or office chairs available on Amazon that you have personally used and can vouch for, you can help your audience address their goal effectively.
The Importance of Product Recommendations
As a marketing specialist and affiliate marketer, your role is crucial in recommending the right products to your audience. This involves providing valuable insights and recommendations based on your personal experience with the products. Your audience trusts your expertise and relies on your recommendations to make informed purchasing decisions.
Golden Rules for Product Selection
When picking products to promote on your blog, it is important to follow some golden rules. Firstly, choose products that genuinely add value and address the needs of your audience. Ensure that the products align with your niche and the goals of your audience.
Secondly, select products that you have personally used and can confidently recommend. Your firsthand experience and authentic testimonials will have a strong impact on your audience's trust and willingness to make a purchase.
Lastly, consider the popularity and demand for the products you choose to promote. While it is beneficial to select niche products that cater specifically to your audience, it is also important to consider the overall demand and potential reach of the product.
By following these golden rules, you can optimize your affiliate marketing strategy and effectively promote products that resonate with your audience. Remember, being knowledgeable and genuine in your recommendations is key to building trust and long-term success in the affiliate marketing industry.
Active Marketing Strategies for Affiliate Products
Creating high-quality, engaging content is crucial for successful marketing. It's important to focus on SEO and social media marketing to reach the right audience organically. Tools like "Answer the Public" and content ideas such as demos and interviews can help attract and engage audiences. Paid advertising may work for certain products, but for affiliate products, SEO and social media marketing are more effective in building a loyal audience.
Rules for Picking the Right Products
Learn the five commandments of picking the right products for Amazon affiliate marketing: support audience needs, provide clear transformations, demonstrate product benefits, and find indispensable products. Stay tuned for brainstorming product ideas.
Active Marketing Strategies for Affiliate Products
Creating high-quality, engaging content is crucial for successful marketing. It's important to focus on SEO and social media marketing to reach the right audience organically. Tools like "Answer the Public" and content ideas such as demos and interviews can help attract and engage audiences. Paid advertising may work for certain products, but for affiliate products, SEO and social media marketing are more effective in building a loyal audience.
How Many Affiliate Products Should I Promote?
Starting with one product is crucial for success in affiliate marketing, allowing time to understand it well before expanding. This approach builds trust and credibility, benefiting both marketers and the industry. Choosing the right niche and understanding the audience are essential for effective affiliate marketing.
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