Learn how content marketing psychology can turn strangers into repeat customers by creating familiarity, shaping perceptions, and influencing buying decisions. Discover the power of content to drive sales without focusing solely on deals or pricing, and how to leverage affiliate marketing to offer more value to customers.
The video discusses the importance of content marketing, and how it can be used to drive sales without focusing solely on deals or pricing. By frequently touching customers through content, they are more likely to buy from the brand. The speaker distinguishes between a call to action and a buying decision, and explains how content can lead to a reflex response. Additionally, the video highlights the power of familiarity in shaping perceptions and beliefs, and how feeding customers content before offering a product can make it their idea to come to the brand. The three main topics discussed are the importance of content marketing, the psychology of familiarity and cognitive biases, and the benefits of making customers' buying decisions their own.
With content, you're giving people a reason to come to your stores without
talking about a deal, without talking about price,
and the more frequently you touch people, the more often they'll buy from you, and for a lot less.
What's the difference between a call to action and a buying decision?
The buying decision is a process people go through to think about what product is best for them.
A call to action is an ask for a response. I want my response to be a reflex.
How do we train that into people? Different kind of questions to think about.
We're going to teach responses via content marketing. Content is what
helps people form an opinion about a brand or an idea or what product to seek
out as a solution to their problems.
Before they even offered a product.
I want to control that touch point, and think about it, with content you're giving people a reason to come to your stores
without talking about a deal, without talking about price, and the more frequently you touch people, the more
often they'll buy from you and for a lot less.
Okay. The other thing is when they become familiar with you and familiar with your content,
people can't easily distinguish familiarity from truth. So if they see something over and over and
over again, they're gonna think there's some truth to it and that makes them comfortable.
So if you're feeding them that content and then all of a sudden you feed them an offer,
what do you think they're more likely to buy from and believe? You.
Most media buyers with the different campaign structures and different strategies,
and all that kind of thing. It's like building a better mousetrap.
When you run content, you're not building a better mousetrap, you're teaching mice to like the cheese.
If we want to run content we have to believe some things about people, and
there's some ugly truths about people that are true all the way around.
Number one. Honesty is completely manipulative. Anytime you have ever been completely
honest with somebody, it is only because you want them to feel a certain way about you.
You're using it as a tool to engineer how they feel about you.
In other words, honesty is completely manipulative. Next, if you make an offer
to people that's all you do and if you give people an offer, you're giving them
something to resist. If I pitch something at you, you'll say I don't want that right now.
You've given them something to resist. People can't resist what they can't detect.
And number three, people sometimes believe what you tell them, but they never doubt
what they themselves conclude. To expand a little bit, what that means
is if I feed you content before you're ready to buy a product,
I've made it your idea to come to me.
And whatever facts you decide are true in your own research, well no matter what
I throw at you, if it's contrary to your opinion you're not going to believe me,
and if we know that, we can take advantage of people's cognitive biases
and their psychology with content, and make it their idea to come to us to buy
over and over and over again.
Content marketing is a type of marketing that involves creating, publishing, and distributing content to a targeted audience. With content marketing, businesses can drive profitable customer action without talking about a deal or price promotion. The more frequently a business touches its customers with valuable content, the more they are likely to buy from the business.
A call to action is an ask for a response, while buying decision is a process people go through to determine which product is best for them. A successful call to action creates a reflex response from the audience. To train people to have reflexive response to a call to action, businesses can use content marketing to create familiarity with their brand and their content.
Content marketing helps people form an opinion about a brand, an idea, or a product solution to their problems. Even before a business offers a product, it can use content marketing to control touchpoints and create a reason for people to visit stores without talking about a deal or price. As people become more familiar with the brand and content, they find it hard to distinguish familiarity from truth. The more they see a message repeatedly, the more they believe it to be true.
Honesty is completely manipulative. People use honesty as a tool to engineer certain feelings in other people. Offering people an offer gives them something to resist. People can't resist what they can't detect. People sometimes believe what you tell them, but they never doubt what they themselves conclude. If businesses provide content before customers are ready to buy a product, they make it the customer's idea to come to them. In this way, businesses can take advantage of people's cognitive biases and psychology to create repeat customers.
Content marketing has a significant impact on the affiliate marketing industry. By using content to create familiarity and shape people's opinion, businesses can influence customers' buying decision without talking about price or deals. This means that businesses can leverage affiliate marketing to offer more value to their customers, leading to more profitable customer actions.
Successful marketing goes beyond just offering a product. It's about building relationships through valuable content, establishing trust, and creating long-term loyalty. Effective branding and audience building are crucial for success in affiliate marketing. Affiliates should promote their brand and build an audience before sending cold traffic to their affiliate links. This approach can improve conversions and long-term business success.
Successful affiliate marketing requires a consistent content strategy to attract potential buyers. Utilize keyword research for content ideas and build a content machine for continuous content creation. Nurturing purchase intent and reducing risk with multiple income streams are essential. Choose the right affiliate marketing software and networks for effective management and scaling.
The video emphasizes the importance of branding and audience building in affiliate marketing. Sending cold traffic to a page with branding and audience building power can improve conversions and long-term success. Prioritizing these practices can lead to more competitive and profitable industry and establish a long-lasting and profitable business.
Paid ad networks are a significant tool for affiliate marketers to drive targeted traffic to their websites, increasing sales and revenue. However, high competition and costs pose challenges. Understanding and serving customer needs is crucial for success in affiliate marketing.
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