Maximizing Your Native Ad Campaigns: How to Target Your Audience

no one really knows where the audience.
is at okay I'm a big sports fan but if.
you think that my team just lost and.
you're gonna Target me on the number one.
sports side in Israel for example and.
I'm going to buy a product right now no.
but if you know that I'm a big sports.
fan and I'm your audience I'm also.
reading the news afterwards okay I'm.
reading gossip I can read wherever you.
are try and use targeting tools try to.
use optimization it's good to have.
assumptions okay you can create the.
final and you have to use creatives.
which are suited for your specific.
audience type but the fact that I like.
football doesn't mean that I'm not going.
to read news about politics afterwards.
it doesn't mean I'm not going to read I.
don't know National Geographic it could.
be everywhere your audience is not.
always where you think they are it's not.
like Facebook where you have a profile.
and they know everything about you with.
Native it's a bit different it's based.
on interest and you don't go into our.
brain. com or tabula and just say I like.
sports I like the news I like nature I.
like fashion we have an algorithm which.
is always learning always evolving and.
we try to make smart assumptions on.
where your audience is also going to be.
the big Advantage is also that you're.
using but you're paying us by CPC okay.
you're not spending money on Impressions.
if no one clicks you're not paying for.
it let the algorithm once you understand.
within those platforms how to Target.
your users how to do it smartly then you.
can start talking to your account.
managers and ask them to maybe narrow.
down the list or maybe try a different.
type of traffic Source but trying to.
cherry pick those specific uses is just.
like saying this and my finance is only.
going to work on desktop it's not going.
to work on mobile I don't know anyone.
that's not using an iPhone on Android.
right now not trying to create something.
specific for them as well just not.
playing it smart.