Topics
- Native Marketing Tips
- Importance of 'About About'
- Beyond Day One Conversions
Video summary
The video discusses various tips for successful native marketing campaigns. The first tip is to bid high to force the algorithm to send desired impressions and make testing efficient. The second tip is to launch campaigns at a higher than average CPC to get the desired impressions. The video also emphasizes the importance of understanding the 'about about' of the product being marketed and how it can solve deeper issues for the customer. Additionally, the video highlights the importance of thinking beyond day one conversions in native marketing campaigns and planting the initial seed to convert the user at a later stage. The final part of the video talks about the three methods to scale native marketing campaigns and how affiliates can make separate whitelist campaigns for different verticals and geos.
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