5 Actionable Tips to Scale Native Ads
The video offers actionable tips for scaling native ads, including bidding high for impressions, understanding product benefits deeply, focusing beyond day one conversions, and creating separate campaigns for various verticals and geos.
5 Actionable Tips to Scale Native Ads
Mastering the Art of Native Ads: 5 Actionable Tips to Amplify Your Campaigns
In the competitive landscape of affiliate marketing, mastering native ads can significantly enhance your campaign performance. By focusing on key strategies, you can effectively scale your native advertising efforts, ensuring that they yield the best possible results. Here's a breakdown of five actionable tips to help you dominate native ads and optimize your affiliate marketing endeavors.
Launch Campaigns with a High CPC
Starting your campaigns with a higher than average Cost Per Click (CPC) is crucial in the native advertising space. This approach forces the algorithm to prioritize your ads, granting you the impressions you need to test efficiently and effectively. Native advertising is highly competitive, and entering the field with a low CPC may result in insufficient impressions, thereby hampering your testing process.
Understand the "About About" Concept
Beyond superficial benefits, delve into the core motivations behind why users engage with your ads—what's known as the "about about." It's not just about solving a problem, like weight loss; it's about the deeper reasons, such as having more energy, living longer, or feeling confident. This deeper understanding can help craft messages that resonate more profoundly with your audience.
Think Beyond Day-One Conversions
Native ads require a shift from the traditional immediate conversion model seen with platforms like Facebook and Google. Users might not convert immediately after seeing your ad; instead, they might be engaging with other content. Recognize that planting a seed is crucial, as many conversions happen post day-one, sometimes even 30, 60, or 90 days later. This long-term perspective can considerably enhance your overall campaign performance.
Regularly Update Your Creatives
Keep your ad creatives fresh to trick the ad server into providing you with the best impressions. Constantly uploading new images ensures that the ad server continues to deliver competitive placements, ultimately resulting in cheaper clicks. This strategic "tickle" keeps your campaigns dynamic and effective.
Employ Strategic Campaign Structures
There are several methods to scale native ads effectively:
- Whitelist Campaigns: Focus on specific placements known to convert well.
- Blacklist Campaigns: Exclude non-performing placements to optimize results.
- Run of Network: Explore wider network opportunities to discover potential.
- Geographic Expansion: Scale internationally by creating separate whitelist campaigns for different geographies and verticals.
These strategies allow for increased daily spending while optimizing performance across various sectors.
FAQs
What is the advantage of starting with a high CPC in native ads? Starting with a high CPC ensures that your ads receive priority impressions, facilitating faster and more efficient testing in a competitive market.
Why is understanding the "about about" important in native advertising? The "about about" focuses on the deeper motivations behind user actions, allowing you to create more resonant and impactful ad content.
How can I ensure long-term conversions with native ads? By structuring your campaigns to focus on planting initial engagement seeds, you can capture conversions over a longer period, beyond the immediate day-one results.
How does updating ad creatives impact native ad performance? Regularly updating creatives helps maintain optimal ad server performance, ensuring that you receive better placements and cheaper clicks.
What strategic structures can I use to scale my native ad campaigns? Exploring whitelist, blacklist, and run of network campaigns, along with geographic expansion, can maximize your reach and effectiveness in native advertising.
By implementing these expert-recommended strategies, you can effectively scale your native ad campaigns and drive significant results in your affiliate marketing efforts.
Video transcript
By bidding high, you actually force the algorithm.
into sending you the impressions that youwant to and this will make testing fast and.
efficient. Another basic yet important tip I have for.
you today is to always launch campaigns ata higher than average CPC. This is because native is a very competitive.
space and if you start with too low of a CPC,you will simply not be getting the impressions.
that you want to but by bidding high, youactually force the algorithm into sending.
you the impressions that you want to and thiswill make testing fast and efficient. And this is a Kevin McDonald. I don't know if any of you know, it's a show.
in the 90s called Kids in the Hall from Canada. I learned something from him long ago. It's about the "about about" and the "about.
about" is this. There's the about of what this can solve,.
but what is it really about?It's not just to solve your weight.
problem, it's so you can haveenergy the next day. It's so, the about about is so you can.
live longer with your children. The about about is so that you.
don't have to pay a high life insurance policy,whatever it is. The about about, the really deep level that.
makes themhumiliated, makes them scared. They're really about how you're solving it. Yes, we all wanna be in shape and feel.
great, but let's go to the about about. What is it really about?They wanna get in shape because they wanna.
feel more confident. They wanna feel brave at work. They wanna get ladies or guys. it doesn't matter like that's the about about. So I think this is really the biggest benefit.
at all about native marketing and this issomething that I think a lot of people don't.
grasp. You have to think outside of day one conversions.
and what I mean by that is really pretty simple. With Facebook, with Google, there's immediate.
call to actions. A lot of your sales are gonna happen in the.
first day you get the initial traffic from it right. With native, it's a very different type of.
environment. You're actually stopping a user while they're.
on a webpage engaging with maybe a sportsscore or.
something on the news sections and you'repopping up your.
article in front of them. They may not be ready to buy from you that.
day or give you information for a lead form,but at least plant that initial seed. If you structure your.
campaigns properly, you're gonna see obviouslythe user.
converts at some point in time. We see about 20% of our.
conversions come in post day one click. That's a pretty.
staggering statistic if you really think aboutthat and.
that's usually within the first 30 days, butwe see things as.
high as 60/90 and so on days down the roadand it's really.
gonna help push up everything else that you're doing. Well, instead of waiting for them to give.
me these impressions or instead of just havingthem give me when they're testing new placements.
or when I bid a lot of money to get them,if I constantly upload new images, I'm tricking.
the ad server to always giving me the bestimpressions. So again, it's a tickle. I'm giving them something nice. I'm giving them new content, they're giving meback something which is my cheaper clicks so againI'm kind of.
just hacking the ad server into giving mewhat I want by just.
doing a little twist on the way that they work. It's really only three methods basically to.
scaling. You can go with a whitelist, you can go with.
a blacklist only campaign or run of network,or you can go with a whitelist campaign that's.
being fed new converting placements by a blacklist. You can also of course scale international.
geos and what I've seen is that a lot of affiliateshave success by making many separate whitelist.
campaigns just for many different verticals,many different geos and that's one way to.
get a lot of spend per day.
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