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The video discusses five actionable tips for successful native marketing campaigns, including bidding high to force the algorithm to send desired impressions, launching campaigns at a higher than average cost per click, understanding the 'about about' of the product, thinking beyond day one conversions, and scaling campaigns with separate whitelist campaigns for different verticals and geos.
The video discusses various tips for successful native marketing campaigns. The first tip is to bid high to force the algorithm to send desired impressions and make testing efficient. The second tip is to launch campaigns at a higher than average CPC to get the desired impressions. The video also emphasizes the importance of understanding the 'about about' of the product being marketed and how it can solve deeper issues for the customer. Additionally, the video highlights the importance of thinking beyond day one conversions in native marketing campaigns and planting the initial seed to convert the user at a later stage. The final part of the video talks about the three methods to scale native marketing campaigns and how affiliates can make separate whitelist campaigns for different verticals and geos.
By bidding high, you actually force the algorithm into sending you the impressions that you
want to and this will make testing fast and efficient.
Another basic yet important tip I have for you today is to always launch campaigns at
a higher than average CPC.
This is because native is a very competitive space and if you start with too low of a CPC,
you will simply not be getting the impressions that you want to but by bidding high, you
actually force the algorithm into sending you the impressions that you want to and this
will make testing fast and efficient.
And this is a Kevin McDonald.
I don't know if any of you know, it's a show in the 90s called Kids in the Hall from Canada.
I learned something from him long ago.
It's about the "about about" and the "about about" is this.
There's the about of what this can solve, but what is it really about?
It's not just to solve your weight problem, it's so you can have
energy the next day.
It's so, the about about is so you can live longer with your children.
The about about is so that you don't have to pay a high life insurance policy,
whatever it is.
The about about, the really deep level that makes them
humiliated, makes them scared.
They're really about how you're solving it.
Yes, we all wanna be in shape and feel great, but let's go to the about about.
What is it really about?
They wanna get in shape because they wanna feel more confident.
They wanna feel brave at work.
They wanna get ladies or guys.
it doesn't matter like that's the about about.
So I think this is really the biggest benefit at all about native marketing and this is
something that I think a lot of people don't grasp.
You have to think outside of day one conversions and what I mean by that is really pretty simple.
With Facebook, with Google, there's immediate call to actions.
A lot of your sales are gonna happen in the first day you get the initial traffic from it right.
With native, it's a very different type of environment.
You're actually stopping a user while they're on a webpage engaging with maybe a sports
score or something on the news sections and you're
popping up your article in front of them.
They may not be ready to buy from you that day or give you information for a lead form,
but at least plant that initial seed.
If you structure your campaigns properly, you're gonna see obviously
the user converts at some point in time.
We see about 20% of our conversions come in post day one click.
That's a pretty staggering statistic if you really think about
that and that's usually within the first 30 days, but
we see things as high as 60/90 and so on days down the road
and it's really gonna help push up everything else that you're doing.
Well, instead of waiting for them to give me these impressions or instead of just having
them give me when they're testing new placements or when I bid a lot of money to get them,
if I constantly upload new images, I'm tricking the ad server to always giving me the best
impressions.
So again, it's a tickle.
I'm giving them something nice.
I'm giving them new content, they're giving me
back something which is my cheaper clicks so again
I'm kind of just hacking the ad server into giving me
what I want by just doing a little twist on the way that they work.
It's really only three methods basically to scaling.
You can go with a whitelist, you can go with a blacklist only campaign or run of network,
or you can go with a whitelist campaign that's being fed new converting placements by a blacklist.
You can also of course scale international geos and what I've seen is that a lot of affiliates
have success by making many separate whitelist campaigns just for many different verticals,
many different geos and that's one way to get a lot of spend per day.
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Affiliate marketing success involves taking risks, sticking to one offer type, and not getting complacent. It's important to find an edge through relationships with advertisers and networks, and by being creative and unique.
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