Learn how to confidently position your offer to transition from low ticket to high ticket sales. Understand the value you provide, communicate it clearly, and target clients with pressing pain points to successfully make the transition. Discover the impact of this shift on the affiliate marketing industry and its benefits.
In this video, the speaker discusses how to confidently position your offer to transition from low ticket to high ticket. Selling high ticket positions you as an expert and helps attract high quality clients. The speaker explains that when you have been selling low ticket, you may feel nervous to increase your prices and worry about how your audience will react. However, the speaker believes that if you have gained mastery in your industry, you should charge for the value you provide. To communicate the value of your expertise, you need to be clear on the transformation and result people can expect from your coaching program or service. You also need to articulate your signature framework or system. It's important to sell to people who are desperate to get rid of their pain points and want quick results. High ticket buyers rely on your proven system to solve their problems.
hey guys what's going on my elias here
ceo of build to impact and today's
question is how do i confidently
position my offer so that way i can
transition from low ticket to high
ticket i love this question because that
means that you are now
in a position to sell high ticket or
you're working to get there because you
know the benefits of selling high ticket
you know that selling high ticket better
positions you as an expert and it allows
you to attract high quality clients that
has been my personal experience and it's
also been the experience of the hundreds
of women that i have helped transition
into high ticket now when you have been
building up a habit of selling low
ticket a couple of things can happen
one you get so used to selling low
ticket that you feel really nervous to
increase your prices because for a while
subconsciously you've been telling
yourself that you weren't worth a
certain amount and what can also happen
is that your audience gets so used to
you selling low ticket that you fear
that if you do increase your rates that
they're going to kind of look at you
like well who does she think she is to
sell high ticket i've been buying these
or 99 or you know 150 dollar courses for
all of these years from her and why is
she now selling something for 3 000 plus
now i am not against low ticket
oftentimes people think that i am but i
am against low ticket when you don't
have the volume to support low ticket
and what i mean by that is if you don't
have a big following you're not going to
be able to make enough money to actually
sustain a business by selling low ticket
items and when it comes to high ticket i
believe that if you have been in your
industry for four five six seven upwards
of 20 years and you have gained a level
of mastery with your skill set or
expertise you should be charging for the
value that you provide so now if you're
trying to communicate the value of your
expertise because you've been relying on
the price point to make sales a couple
of things that you need to consider is
what is the transformation that is going
to happen once people invest in my
coaching program or my service you need
to be very clear on the result or the
outcome that people can expect once they
go through your process and speaking of
that you also need to be very clear on
what your process actually is when it
comes to positioning yourself as an
expert and selling something high ticket
people are not buying a course or a
program or a live event they're buying
access to a proven process or a proven
system so you need to be very clear on
whatever your signature framework is or
your signature system or processes so
you can clearly articulate to them how
you can get them from where they are
feeling stuck feeling anxious feeling
like they're dealing with problems that
they no longer want to deal with to
getting them to their end goal what is
their ultimate desire if you can show
them that you can close that gap and if
their pain point is deep enough they're
going to want to pay whatever it is to
be able to get rid of that problem you
have to make sure that not only when
you're selling high ticket that you're
just charging a lot of money but you
need to make sure that you are selling
to people who are dealing with a pain
point that they're almost desperate to
get rid of so if you're selling to
people who kind of sort of want the
transformation they're not going to see
the value in it those are the people who
want to get things for free those are
the people who want to get things at a
discounted rate people who invest in
high ticket are wanting results quickly
and they're wanting results without a
lot of trial and error so they are
relying on your proven system or method
to be able to get them there and they no
longer want to deal with the pain or the
problem or the suffering that they're
Transitioning from selling low ticket to high ticket offers can be a daunting task, but it is a necessary step to position yourself as an expert and attract high-quality clients. In this blog post, we will discuss how you can confidently position your offer for high ticket sales.
When you have been accustomed to selling low ticket offers, you may feel nervous about increasing your prices. This is because, at a subconscious level, you might have convinced yourself that your worth is tied to a certain price point. However, it's important to recognize the value you provide and have confidence in charging accordingly.
In order to confidently communicate the value of your high ticket offer, you need to be clear about the transformation that will occur once people invest in your coaching program or service. What is the outcome or result that they can expect? This clarity will help potential clients see the worth of your offer and be willing to pay for it.
In addition, it's crucial to articulate your signature framework or system that sets you apart as an expert. People are not buying a course or program; they are buying access to a proven process that will help them achieve their goals. Clearly explaining how your process can bridge the gap between their current struggles and their desired outcome will further convince them of the value of investing in your high ticket offer.
It's essential to understand that selling high ticket is not just about charging a higher price but also about selling to people who are desperate to solve a problem. These individuals are willing to pay a premium because they want quick and guaranteed results. Make sure you are targeting those who are dealing with a pain point they desperately want to eliminate, as they will see the value in what you are offering.
Ultimately, confidently positioning your offer for high ticket sales requires a strong belief in the value you provide and clear communication of that value to your potential clients. By focusing on the transformation you offer, articulating your proven process, and targeting those who have a pressing need, you can successfully transition from low ticket to high ticket and attract high-quality clients.
Transitioning from low ticket to high ticket sales not only benefits individuals but also has an impact on the affiliate marketing industry as a whole.
Firstly, selling high ticket offers allows affiliate marketers to earn higher commissions. With low ticket offers, the commission rates are typically lower, and it requires a higher volume of sales to generate substantial income. By shifting to high ticket offers, affiliates have the potential to earn larger commissions from each sale, which can significantly increase their earnings.
Secondly, promoting high ticket offers attracts high-quality clients. When affiliates promote high ticket offers, they are targeting individuals who are willing to invest a significant amount of money to solve their problems. These clients are often more committed, motivated, and willing to take action, resulting in higher conversions and customer satisfaction. This, in turn, strengthens the reputation and credibility of both the affiliate marketer and the high ticket product or service.
In conclusion, confidently positioning your offer for high ticket sales not only benefits you as a marketing specialist but also has a positive impact on the affiliate marketing industry. By recognizing the value you provide, clearly communicating that value, and targeting individuals with pressing pain points, you can successfully transition from low ticket to high ticket and attract high-quality clients.
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