How to Scale Native Ads in 2022
The video outlines strategies for scaling native ads, highlighting cautious campaign duplication, embracing new traffic and less traditional publishers, and the importance of seeking help to succeed in the affiliate industry.
How to Scale Native Ads in 2022
Mastering Native Ads: A Strategic Approach for Affiliate Marketing Success
Navigating the world of native ads requires a strategic mindset, especially for affiliate marketers looking to scale their businesses. The process involves meticulous planning and execution to ensure that campaigns are both effective and sustainable. Here’s a detailed look into the essentials of scaling native ads successfully.
Start Small and Scale Strategically
When you're venturing into native ads, it’s crucial to avoid overwhelming yourself by launching numerous campaigns simultaneously. Begin with a single campaign and allow it to mature. Observe its performance and gather insights. If successful, consider duplicating the campaign to increase your reach, but do so cautiously. Rapid, uncalculated expansion can lead to inefficiencies and financial losses. Understand the platform's nuances and ensure each step is measured and deliberate.
Optimize and Duplicate Wisely
Duplicating campaigns can be an effective way to scale, but it must be done intelligently. Before replication, ensure your existing campaigns are optimized and hitting their performance caps. Investigate any issues preventing your campaigns from reaching their full potential. Once resolved, gradually increase your investment by duplicating successful campaigns. This approach minimizes risk and maximizes returns.
Explore Non-Traditional Publishers
While traditional publishers like CNN and MSN offer valuable exposure, there's a wealth of untapped potential in less conventional channels. Mobile traffic, including apps and games, presents a burgeoning opportunity. Adjust your creative strategies to align with these platforms’ unique characteristics. The lower bids and higher CTRs associated with these channels can significantly enhance your campaign performance.
Leverage Support and Expertise
Don’t hesitate to reach out for assistance. Many affiliate programs offer dedicated account managers, sales representatives, and success managers whose sole aim is to help you succeed. Utilize their expertise to navigate the complexities of native advertising. Collaborating with these professionals can provide you with insights and strategies that are not immediately apparent, giving you a competitive edge.
Embrace Adaptability
Native advertising differs fundamentally from platforms like Facebook and Google. As an affiliate marketer, being adaptable and receptive to new methods is vital. Relying solely on strategies that worked on other platforms may not yield the same results. Engage with industry experts and be willing to pivot your approach based on their guidance.
FAQs
Q: What are native ads? A: Native ads are advertisements that blend seamlessly with the content of the platform on which they appear, providing a non-disruptive user experience.
Q: How can I ensure my native ad campaigns are successful? A: Start small, optimize your campaigns, and scale strategically. Use insights from initial campaigns to guide future efforts.
Q: Why should I consider non-traditional publishers for my campaigns? A: Non-traditional publishers, such as mobile apps and games, often offer lower bids and higher CTRs, which can be more cost-effective and reach untapped audiences.
Q: How important is it to seek help from account managers or success managers? A: Very important. These professionals can provide targeted advice and strategies tailored to your specific needs, helping you navigate the complexities of native ads.
Q: How does native advertising differ from other platforms like Facebook or Google? A: Native ads are uniquely integrated into the content of the platform, offering a subtler approach compared to the more direct advertising styles of Facebook or Google. Adaptation and customization are crucial for success in this arena.
Video transcript
don't go crazy and duplicate 50.
campaigns at once you're going to get.
stuck you're not going to be able to get.
your hands around it uh and this is how.
you lose money so duplication is great.
but do it slowly and do it smartly.
it's in the theme set it's not going to.
be one campaign on urban spending 60k.
but you don't want to go ahead and.
duplicate from day one and have 50.
campaigns.
it's again it's a tricky platform you.
have to be ready for what you're seeing.
so start with one save get some.
notifications see what's working.
duplicate that if those two are capping.
and you can't get more than that.
duplicate those as well don't go crazy.
and duplicate 50 campaigns at once.
you're going to get stuck you're not.
going to be able to get your hands.
around it and this is how you lose money.
so duplication is great but do it slowly.
and do it smartly don't if you have a.
campaign which is not capping try and.
understand why you're not capping once.
that's fixed go ahead and duplicate.
double your spend i think one of the.
biggest differences we did in other.
platforms are doing right now as well is.
that we are working with less.
traditional publishers as well so it's.
not just the cnns and msns of the world.
you're getting more mobile traffic.
mobile apps some of it is coming from.
games.
if you're smart enough and you're able.
to adjust your creative to the new type.
of traffic we're able to deliver then.
it's going to play along amazingly well.
because the ctrls are higher bids are.
still lower than that and it's a big big.
untapped market right now so it's the.
biggest opportunity for a new affiliate.
is to go for those specific publishers.
a lot of people are too shy to ask for.
help.
we have account managers we have sales.
rep we have success managers.
their job is to make you guys successful.
as big as possible this is what the work.
basis is so we have right now a team.
supporting just affiliates we have.
people doing arbitrage if you get the.
right rap.
ask for help if he doesn't know he's.
probably going to ask the team next to.
him so that's the simplest way to.
succeed people are sometimes too.
confident they try to do what's working.
for them on facebook or what's working.
on google native is different it's new.
to a lot of affiliates if you don't ask.
from the right person it could be one of.
your competitors as well.
you're not going to be as successful as.
you can.
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you.
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