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Learn how optimization tools differ when applied to non-mainstream ad networks. Discover the impact on the affiliate marketing industry and explore the specialized approach required for success. See case studies and explore the integration methods available with Post Affiliate Pro.
The video discusses how optimization tools differ when applied on mainstream and non-mainstream ad networks, with CPA goal or CP target used as an example. It highlights how CP goal is a rules-based optimization tool where the traffic meets the set parameters rather than the ideal price to pay for conversion. The video also presents a case study showing how setting CP limits to eCPA resulted in a drop in average cost for conversion and an increase in the number of conversions for a local e-commerce brand.
let's have a look at how optimization
tools may differ when you apply them on
an on mainstream ad Network
I took CPA goal or CP Target as the most
illustrative example you all know this
tool and many of you got used to its
main function you set up
you set up the ideal or average price
you are willing to pay for the
conversion
this still is very useful and works
relatively the same way on
tabula or apple search ads but when you
apply it on a non-mainstream ad Network
this tool can surprise you with its own
logic
CP goal is a rules-based optimization
tool you pick it and command the traffic
to meet your conditions
so basically it's not a bit you ideally
want to pay for but a set of parameters
your traffic should have to comply with
here you can see on this slide a rule
that allows only those placements that
don't eat your budget and deliver you a
desirable number of conversions
uh let me let me uh tell you about one
case study about it so I took this data
from a net campaign launched in February
it was not connected with uh Saint
Valentine's Day a local e-commerce brand
want to boost wanted to boost first
orders
so
our manager has many has managed to weed
out those placement that were called
Slim
by setting up CP limits to ecpa
and
this move
returns an arrow I grow as you can see
on this slide
and there as the average
cost for conversion dropped from 12
dollars to some six seven dollars the
number of conversion increased as well
but it was in the primary goal
The use of CPA goal or CP Target can surprise you with its own logic when applied on a non-mainstream ad Network, as they are rules-based optimization tools that not only allow you to set up the ideal or average price you are willing to pay for conversion but also a set of parameters your traffic should have to comply with. By setting up CP limits and weeding out those placements that eat your budget and deliver you an undesirable number of conversions, you can increase the number of conversions and reduce the average cost for conversion.
The use of optimization tools on non-mainstream ad Networks could lead to a shift in the affiliate marketing industry as marketers start preferring these networks due to their lower competition and more targeted audience. However, it is important to note that the success of affiliate marketing campaigns depends on various factors, such as the choice of product or service, the quality of content and landing pages, and the effectiveness of the chosen optimization tools.
Non-mainstream ad networks refer to platforms that are less popular or have a niche focus compared to major players like Google or Facebook. These networks may offer unique targeting options, lower competition, or specific audiences that align with your niche.
Optimizing campaigns on non-mainstream ad networks requires a specialized approach and the right tools. Post Affiliate Pro’s integration with affiliate networks, performance tracking, conversion attribution, and affiliate management features can provide you with the necessary tools to succeed in these environments. You can maximize the effectiveness of your optimization efforts on non-mainstream ad networks and achieve better results for your campaigns.
Affiliate Marketing VS Network Marketing
Affiliate marketing and network marketing are different concepts. Affiliate marketing is digital, involving promoting products through banners and links, while network marketing is relationship-based, relying on personal connections. They differ in compensation plans, software used, and support provided. Understanding these differences is crucial for success in either marketing strategy.
How Optimization Tools Differ When Applied to a Non-Mainstream Ad Network
Optimization tools vary when applied to non-mainstream ad networks, using CPA goal or CP target as examples. CP goal is a rules-based tool where traffic meets set parameters, not ideal conversion price. Case study shows CP limits to eCPA reduces average cost and increases conversions.
Affiliate Marketing VS Network Marketing
Affiliate marketing and network marketing are different concepts. Affiliate marketing is digital, involving promoting products through banners and links, while network marketing is relationship-based, relying on personal connections. They differ in compensation plans, software used, and support provided. Understanding these differences is crucial for success in either marketing strategy.
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