How Many Passionate People Should You Recruit in Your MLM Affiliate Program?
The video discusses the importance of quality over quantity when recruiting affiliates for your MLM affiliate program. It emphasizes the need for a smaller number of passionate affiliates who are actively involved in their niche and have a highly engaged social media following. Dubious tactics such as offering discounts or major prizes are not effective in attracting quality affiliates.
How Many Passionate People Should You Recruit in Your MLM Affiliate Program?
Topics
- Affiliate Marketing
- Quality over Quantity
- Engaged Social Media Audience
Video summary
The video discusses the importance of quality over quantity when it comes to signing people up to your affiliate program. Successful clients have a relatively small number of affiliates, between 25 to 400 people, who are actively involved in their niche and already love and use their products. It is also important to attract affiliates with a highly engaged social media following. Dubious tactics such as offering discounts or major prizes are not effective in attracting quality affiliates.
Video transcript
Welcome to Affiliate Marketing in a Minute - the series designed to help
you create more sales, get more customers and make more money in your online store.
How many people should you be signing up to your affiliate program? Should you aim
to sign up as many people as possible, or does the law of diminishing returns start to kick in?
So you might be surprised to learn that our most successful clients actually have a
relatively small number of affiliates in their program - somewhere between 25 to 400 people.
The thing is with affiliate marketing that quality beats quantity every single time.
So when you are signing up affiliates, you should aim to get people who are already
actively involved in your niche. Their level of enthusiasm, expertise and insider
knowledge will really shine through to those potential new customers.
You also only want to attract people into your network who already actively love and
use your products. You don't want to use dubious techniques like offering them a
discount on their next purchase or going into a competition to win a major prize.
Those dubious tactics just don't seem to attract the right quality of affiliates to your program.
The third thing you want to look for is that they have a really highly engaged
social media audience. It doesn't have to be a large audience, but you want to make sure they
are getting lots of likes, comments and shares for things they are posting on social media.
So today's top tip is to focus on quality over quantity when it comes to signing
people up to your affiliate program. Aim to get 25 to maybe 400 enrolled,
make sure that they are actively involved in your niche, already love and use your products, and
have a highly engaged social media following and you will be well on your way to affiliate success.
Dig Deeper
Focus on Quality over Quantity when Signing up Affiliates
Affiliate marketing is a proven strategy to increase sales and gain more customers. However, the number of affiliates you need in your program is not determined by the amount of people you can bring in, but by their quality. According to successful clients, the optimal number of affiliates in a program is between 25 to 400 individuals.
Active Involvement in the Niche
Quality affiliate marketers are those who are already involved in the niche or industry you're targeting. Their enthusiasm, expertise, and insider knowledge can help convince potential customers to buy your products. Instead of using dubious techniques like offering discounts, focus on attracting affiliates who are already avid users of your products and services.
Highly Engaged Social Media Audience
A large social media audience is not necessary, but you want to ensure that your affiliates have a highly engaged following. Likes, comments, and shares on their posts indicate their authority and relevance among their followers, which can translate to more sales for you.
The Impact on Affiliate Marketing Industry
The shift from quantity to quality in affiliate marketing means that businesses will focus more on building relationships with a smaller number of affiliates, which can lead to more targeted and effective campaigns. The pressure of recruiting as many affiliates as possible will decrease, and brands can prioritize finding those who align with their values and can authentically promote their products.
How to Create a High Converting Affiliate Marketing Sales Funnel
"Affiliate marketing can be started for free by creating quality content, using SEO tools, and collecting email addresses. Passion and persistence are key for success."
Affiliate Marketing Mastery in 5 Minutes
Successful affiliate marketing requires a consistent content strategy to attract potential buyers. Utilize keyword research for content ideas and build a content machine for continuous content creation. Nurturing purchase intent and reducing risk with multiple income streams are essential. Choose the right affiliate marketing software and networks for effective management and scaling.
Why You MUST Start An Affiliate program for your Digital Product
Affiliate programs can help expand reach, increase sales, build trust, and save on advertising budget. They offer a way to connect with influencers and reach a broader audience, leading to higher conversion rates. Building personal connections and saving money on advertising are additional benefits of running an affiliate program.
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