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Learn about the decision-making process for purchasing products and the use of a calculator to make clear judgments. Discover the key metrics and core criteria for product evaluation. Find out how these strategies can benefit the affiliate marketing industry by giving media buyers a clear way to make decisions.
The video discusses the decision-making process for buying products based on their price range. The speaker recommends letting products that meet core metrics run through, but cutting those that don't. He also introduces a calculator that helps make clear judgments during this process. The discussed topics include the decision-making process for purchasing products and the use of a calculator to help make clear judgments.
I guarantee you, the difference between a good buyer and a bad buyer is a good
buyer knows how to spend money and is confident pushing dollars.
So if we were to ask, how do we make some of these decisions? This isn't gonna be as fleshed
out as I would like, because there's a lot of intricacies in this, but you
understand, at least where we're beginning with. As we start, did it spend
1x AOV? Okay. I would recommend this. This is the easiest way of making decisions for
products that are being sold between $20 and $150. Now if you're selling high-ticket $2k,
you're not spending $2,000 before you actually make a decision.
Maybe you are, but I want to try to prevent that and I'm going to give you a
little bit of ways of making sure you can. Next, if it didn't. Continue to
let it spend. Do not touch it. If it did, if it did get that purchase, allow it
to run through. If it didn't hit our core metrics, if the cost per initiate check
out and the cost per add to cart is not accurate, cut it. Axe it. But if it did,
alright baby, keep on moving, keep on giving. And lastly, if it passes all the
way through, let it run, turn it off, as easy as that. Three, two, one.
If I were to build something, now it's a little bit more scientific. How do we make sure
that we're actually making clear judgements at this funnel? Well we built
one of these. Nice little calculators. Top we have our correlations. Right below
that we have our conversion rates, and in the bottom we have our success metrics.
These success metrics turn every single junior media buyer into an intermediate
or advanced because now we're confident, and the most consistent question I get
alongside from the creative is how do we get good buyers? I know Savannah talk about it.
Dim's got a team that he's trained, and I guarantee you, the difference between a
good buyer and a bad buyer is a good buyer knows how to spend money and is
confident pushing dollars. Bad media buyers won't spend money. So we look at
the correlations, this is to see if is the CPC or any indicative of a future purchase.
Most likely not, but maybe it is. Pull it. This is simple and Excel shows a correlation
versus two channels, easy export. What about our conversion rates? If you're gonna click,
how likely are you to get to my cart? Well if you're gonna get to my cart,
how likely are you to get to my checkout, etc.
These things are all very simple to pull. This is a simple calculator, I'd love to
share it with you. You guys have my email. And lastly we have our ROAS target.
Sometimes you can't spend up to $2,000 or $200 or $400. You have to cut it earlier,
so if your metrics pre-purchase are not in line, cut it.
The key difference between a good buyer and a bad buyer is the ability to spend money confidently. When making decisions for products sold between $20 and $150, it's easiest to base it on whether or not it spent 1x AOV. If it did, let it run through. If not, continue to let it spend. If it didn't hit all the core metrics, cut it. If it did, keep moving.
Building a calculator can help ensure clear judgments when evaluating campaigns. It includes top correlations, conversion rates, and success metrics. These success metrics turn every junior media buyer into an advanced one, as it gives them confidence in making decisions. Correlations and conversion rates are easy to pull from Excel and can give insight into how likely a purchase is. Additionally, having a ROAS target can help cut campaigns earlier if metrics aren't in line.
These strategies can benefit the affiliate marketing industry by giving media buyers a clear way to make decisions. They can ensure that campaigns are effective and profitable, leading to better partnerships and more revenue for affiliates.
Facebook Ad Buying: The Indicators, Metrics, and Correlation Dashboard Your Ad Buyer Needs
Learn strategies for boosting earnings in affiliate marketing, using high-quality content and the right niche. Facebook's monetization tools greatly impact affiliate marketing, providing new earning opportunities and incentivizing quality content creation. The video discusses the decision-making process for purchasing products and the use of a calculator to help make clear judgments. These strategies benefit the affiliate marketing industry by giving media buyers a clear way to make decisions and ensure effective and profitable campaigns.
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