Topics
- decision-making process for purchasing products
- use of calculator to make clear judgments
- metrics and core criteria for product evaluation
Video summary
The video discusses the decision-making process for buying products based on their price range. The speaker recommends letting products that meet core metrics run through, but cutting those that don't. He also introduces a calculator that helps make clear judgments during this process. The discussed topics include the decision-making process for purchasing products and the use of a calculator to help make clear judgments.
Dig Deeper
How to Make Decisions as a Media Buyer
The key difference between a good buyer and a bad buyer is the ability to spend money confidently. When making decisions for products sold between $20 and $150, it's easiest to base it on whether or not it spent 1x AOV. If it did, let it run through. If not, continue to let it spend. If it didn't hit all the core metrics, cut it. If it did, keep moving.
Building a Calculator for Clear Judgements
Building a calculator can help ensure clear judgments when evaluating campaigns. It includes top correlations, conversion rates, and success metrics. These success metrics turn every junior media buyer into an advanced one, as it gives them confidence in making decisions. Correlations and conversion rates are easy to pull from Excel and can give insight into how likely a purchase is. Additionally, having a ROAS target can help cut campaigns earlier if metrics aren't in line.
Impact on Affiliate Marketing Industry
These strategies can benefit the affiliate marketing industry by giving media buyers a clear way to make decisions. They can ensure that campaigns are effective and profitable, leading to better partnerships and more revenue for affiliates.
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