Learn how to effectively apply the AIDA (Attention, Interest, Desire, Action) funnel in Facebook ads and understand the exact performance indicators to determine its effectiveness. Discover key metrics such as 3-second video views, average watch time, click-through rate, and ROAS, and how to analyze bottom-of-funnel metrics for informed decision-making.
The video discusses how to effectively use the AIDA (Attention, Interest, Desire, Action) funnel in Facebook ads. The key metrics to focus on are 3-second video views over impressions, average video watch time, click-through rate, ROAS (Return on Ad Spend), and performance signals such as cost per add to cart and cost per initiate checkout. Vanity metrics such as 3-second watch time should not be solely relied upon, and correlation with actual purchases should be analyzed. By measuring bottom-of-funnel metrics, marketers can make informed decisions and achieve better scale.
Here's your funnel. Attention, interest, desire, and action.
What about this? We put it this way. Cold, warm, hot. How are we getting people
to go all the way through and taking the action for you right?
So we're talking about how is this actually applicable for me to do in my Facebook
ads, Nick? We're not talking about these mythological things, these old ways.
Well it starts like this. AIDA dashboard is our interest. The 3-second video
views over impressions. We're trying to get away from people just scrolling and
accounting as an impression because there's no value there.
Next, it's the average video, average watch time. Click the rate, that's the interest.
ROAS, revenue, everything that we care about. So the attention side, make it like I just mentioned.
Every 3 seconds over impression, we're trying to make sure we
get a qualified consumer to base some sort of data off of. Interest. That's
their average video watch time. How long are they staying on there? How long are
they engaging with it? Where is our message coming from? Desire is that
click-through and lastly, obviously, whether they're taking the action, return
on ROAS. For attention, you have to do something a little bit unique. You're
gonna have to go into your ads reporting. You're gonna go to metrics.
It's gonna say breakdown. It's going to say metrics. You're gonna click
create new 3-second/impression. Format it to make sure to print it in
percentages, what you see on the side. So we're looking at two different main
things right. Obviously performance is very, very important but obviously
premature, vanity metrics that we do need to take into consideration because the
creative people love talking about those things, but we have to compare. So this
3-second watch time doesn't necessarily mean that they're interested
in making the purchase because if we just look at some quick correlations
right, this is a simple calculator we made, I'd love to share it with you, talk to
you guys after about it, but all it's gonna do is it's gonna pull how related
that watch time, that click is to a cart checkout or purchase. And if it's
not, we need to make our judgements off of that pre-purchase performance signals.
For us, cost to add to cart, cost per initiate checkout, as well as ROAS per purchase.
This is the things that we matter. We measure the bottom of funnel. This is how
we can save ourself from spending money, which are going to go into. This is gonna
save us on making decisions on creative that's not going to be performing for us,
and it's going to give us a little bit more scale.
As a marketing specialist, it's important to know how to optimize your Facebook ads to get the best results. One strategy that can help you achieve this is by using the AIDA dashboard, which stands for Attention, Interest, Desire, and Action.
The first step is to focus on getting the attention of your target audience. This can be accomplished by creating ads that are visually appealing and attention-grabbing. Additionally, you should aim to get 3-second video views over impressions. This way, you are able to capture the attention of your target audience and measure their engagement with your ads.
The next step is to create interest in your product or service. You can do this by measuring the average video watch time and click-through rate. These metrics will help you identify how long your target audience is engaging with your content and whether or not they are interested in what you have to offer.
Once you have captured the interest of your target audience, the next step is to create desire. This can be achieved by creating a clear call to action (CTA) that encourages your target audience to take the next step. Make sure your CTA is specific and aligned with your overall marketing strategy.
Finally, the last step is to encourage your target audience to take action. This can be done by measuring your return on ad spend (ROAS) and revenue. By tracking these metrics, you can see the impact of your ads on your business's bottom line.
The AIDA dashboard is an effective tool for optimizing Facebook ads. However, its impact on the affiliate marketing industry is still unclear. While the AIDA dashboard can help marketers increase engagement and drive conversions, it doesn't necessarily mean that affiliate marketing will become more lucrative.
As a marketing specialist, it's important to approach affiliate marketing with a clear strategy and to focus on creating content that resonates with your target audience. By understanding the AIDA dashboard and capitalizing on its strengths, you can create successful Facebook ad campaigns that generate revenue for your business.
Learn to effectively apply the AIDA funnel in Facebook ads for better engagement. Focus on key metrics like 3-second video views, average watch time, and click-through rate to make informed decisions and achieve better scale in affiliate marketing.
We appreciate your recent sign up for a Post Affiliate Pro.
A message will be sent to your email address containing login details, right after your account is installed.
If you wait for a while, after installation is complete you will be able to access your account directly from here.
After the process is over, we will send the login details to your mailbox.
We’re available on multiple dates