10 Steps for Creating Buyer Personas

in the world of marketing we have to.
recognize that people aren't all the.
same they have different needs wants.
different challenges different goals.
making the processes defining target.
audience pretty difficult if you're.
using content marketing to build trust.
and move people closer to a sale you.
need to provide content that addresses.
the different needs and wants of.
different types of prospective customers.
you need to segment your prospect lists.
based on the kinds of content and.
marketing channels which will be most.
effective with different types of.
customers so the question is what's the.
best way to do that hey guys it's Travis.
from neighborhood where we help brands.
find sell and keep their people well.
let's start with the definition by.
personas are a way to pull together this.
information into semi-fictional.
customers who reflect the needs concerns.
and pain points of one of those groups.
of possible customers allowing you to.
focus you're selling efforts on each.
segment of the audience independently.
and maximize the relevance for each of.
them every business is different your.
personas will be totally original to you.
even to other businesses in the same.
industry to do them right they need to.
be created using real data from your.
existing and former customers your staff.
and whatever info you have on file on.
them this isn't something you just want.
to eyeball the more accurate it is the.
better it will perform so to help you.
out here are 10 of the most important.
questions you should ask your customers.
to help define your by persona first of.
all how would you describe the.
demographic of your persona this stuff.
is essential are they married are they.
single do they have children how much do.
they make what's their sex their age.
their educational background etc next.
what industry do they work in the.
industry a persona works and can define.
the tone scale language and much more.
you also need to ask what company size.
you're looking at as well as the.
description of the role the persona is.
to the company and how present they are.
in the decision-making process next ask.
how would they measure success in their.
job to help you determine whether your.
products and services can help them.
achieve that success they're looking for.
6 on our list is to question their.
business goals and what business success.
looks like in their eyes as well as this.
you need clarification around the.
biggest obstacles to their success.
essentially their pain points and how.
you can target your content to solve.
their problems next look at how they.
prefer to receive information in.
particular which marketing channels they.
like are they going to go to Google and.
write questions in that or turn to.
social networks second last on the list.
is how do they like to receive.
promotional information do they like.
emails or do they prefer the human.
element of a phone call.
lastly describe a recent purchase that.
they've made how did they evaluate a new.
product or service that they've.
purchased before.
what objections did they have during the.
buying process not only do they learn.
how to interact with the business.
currently but what they might expect.
from your business once you have all.
this info look to break it up into.
groups that are defined by specific.
information something about their.
motivations their job or their age these.
are your buyer personas with a little.
cleaning up and tweaking you're on the.
way to building an excellent and.
effective digital marketing campaign if.
you found this video helpful then feel.
free to share it with someone that you.
know that needs a hand with their buyer.
personas you can also subscribe to our.
blog where you can find a bunch more.
tools tips and templates to help me find.
sell and keep your people just like.
neighborhood does and that's it for me.
happy marketing.
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