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Motivating inactive affiliates

Motivating Inactive Affiliates

The efficient and successful recruitment of promoters is only one element of starting a successful affiliate program. It’s a common misconception among affiliate program owners that most affiliates will become active on the very same day they join a program, generating sales right from the start and remaining active as long as the program runs for.

Unfortunately, it’s not that simple. Affiliate program managers must constantly monitor the way promoters work, their behavior, and the results they bring in order to respond promptly in case of a lack of activity and minimize its negative consequences.

Obviously, the same applies to new promoters – those responsible for the operations of an affiliate program should observe whether or not new joiners start taking action. Although a well-planned and properly executed onboarding process should be enough to ensure active participation in the program from the beginning, it’s not so straightforward when it comes to affiliates who become inactive after some initial period of constant and efficient work.

Before we move onto how to motivate inactive affiliates, let’s define the difference between them and active ones.

inactive affiliate

Difference between active and inactive affiliates

Inactive promoters are those who have stopped delivering any results for your program, i.e. they haven’t generated any impressions, clicks, or sales in a certain period of time. Conversely, active affiliates are those who are currently promoting your products or services effectively and engaging with their target audience. Sometimes active affiliates might not yield the expected results, but you may still be able to see that they are doing their best to spread the word about your offering.

Even though a lack of affiliate activity might keep you up at night, remember that having inactive affiliates is better than having none at all.

After all, inactive promoters have at least previously expressed an interest in promoting your products or services and joining your program. Perhaps they just need some additional support, guidance, or incentives to encourage them to continue participating in your program.

Affiliates can become inactive for several reasons:

  • They don’t have the right tools to promote your offering.
  • You don’t provide them with enough support, neither technical nor content-related.
  • They don’t properly understand your brand, product, or service. 
  • Other merchants offered them more attractive incentives.

It’s difficult to know what causes affiliates to become inactive if you haven’t heard from them. That’s why it’s best to get in touch with affiliates who have stopped participating in your program and try to determine the reasons for their inactivity, map out what is happening, and from there look for solutions that will enable you to move forward and solve the issue.

To help you motivate inactive affiliates, we have created five email templates that you can use to reach out to them and remind them about your program and the opportunities that are waiting for them. 

Email motivating inactive affiliates – subject line examples

  • We haven’t seen you for a while…
  • [product/service] is waiting for your promotion
  • It’s been a month since we heard from you
  • Make your first sale within [X] days to receive [Y]
  • [affiliate program name] is waiting for you
  • How can we help you start selling [product/service] again?
  • Did we do something wrong…?

Motivating inactive affiliates – email template ideas

Motivating inactive affiliates – email 1

Motivating inactive affiliates – email 2

Motivating inactive affiliates – email 3

Motivating inactive affiliates – email 4

Motivating inactive affiliates – email 5

Frequently asked questions

What’s the definition of an inactive affiliate?

An inactive affiliate is a promoter who has stopped actively promoting your products or services and hasn’t done so for a certain period of time.

How fast should I react after an affiliate becomes inactive?

It’s best to react quickly when a promoter stops participating in your program, so don’t wait longer than one month after an affiliate becomes inactive.

When should I consider an affiliate churned?

If an affiliate hasn’t opted out of your program but remains inactive for three or more months, you can consider that they have left your program.

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Affiliates generate more than 20% annual revenues for various businesses, and this trend is expected to grow. Check out tips to keep your affiliates motivated.

How do you motivate affiliates?

Motivating affiliates is crucial for successful affiliate marketing. To keep affiliates working at a high level and avoid burnout, merchants should create a friendly atmosphere, offer clear communication, provide adequate financial compensation, and allow opportunities for growth and development. Offering support and maintaining a healthy work-life balance are also important. Merchants should strive to provide motivating stimuli for their affiliates and maintain high levels of motivation. By following these tips, merchants can keep their affiliates happy and contribute to the growth of their business.

Learn how to advertise your affiliate program effectively to attract as many affiliates as possible for the best financial return.

Non-standard ways of promotion: affiliate programs (to attract more affiliates to your program)

The article explains non-standard ways to promote affiliate programs, with tips on how to attract affiliates, build trust, and advertise effectively. It suggests having a strategy, considering payment options, researching potential affiliates, presenting the company as a trusted employer, cooperating with companies from the industry, and reaching out to loyal customers. The article emphasizes the importance of thinking like an affiliate and providing favorable cooperation conditions to attract affiliates.

Creating an affiliate marketing program is one thing. However, recruiting the right affiliates and having a proper strategy in place is even more crucial.

4 Segmentation Strategies to Boost your Affiliate Marketing Program

The success of affiliate marketing programs depends on recruiting the right affiliates. Market segmentation is a powerful strategy that can attract high-revenue affiliates by breaking down audience data into smaller, more personalized segments. Four segmentation strategies to boost your affiliate marketing program include targeting affiliates based on their audience's interests, using channels that appeal to your target audience, customizing campaigns based on location and language, and analyzing customer behavior to optimize marketing strategy.

Few examples of how to motivate and reward your affiliates, to prevent them from abandoning your program and turning to competition.

How to reward your best affiliates in non-monetary ways

To keep affiliates motivated, it's important to offer non-financial rewards in addition to commissions. Exclusive deals, better promotional materials, access to valuable tools, and personalized recognition can all be effective ways to show appreciation. Branded merchandise and free products can also demonstrate loyalty and generate positive brand impressions. Asking affiliates what they find motivating is key, and adding game elements to the program can also boost productivity. All of these efforts can foster a fantastic affiliate experience and ensure affiliates remain interested in promoting products.

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