Motivating Inactive Affiliates
Inactive affiliates can be re-engaged with personalized emails and incentives. Post Affiliate Pro offers templates to motivate them, addressing inactivity by offering support, understanding their needs, and providing bonuses for achieving sales targets.
The efficient and successful recruitment of promoters is only one element of starting a successful affiliate program. It’s a common misconception among affiliate program owners that most affiliates will become active on the very same day they join a program, generating sales right from the start and remaining active as long as the program runs for.
Unfortunately, it’s not that simple. Affiliate program managers must constantly monitor the way promoters work, their behavior, and the results they bring in order to respond promptly in case of a lack of activity and minimize its negative consequences.
Obviously, the same applies to new promoters – those responsible for the operations of an affiliate program should observe whether or not new joiners start taking action. Although a well-planned and properly executed onboarding process should be enough to ensure active participation in the program from the beginning, it’s not so straightforward when it comes to affiliates who become inactive after some initial period of constant and efficient work.
Before we move onto how to motivate inactive affiliates, let’s define the difference between them and active ones.
Difference between active and inactive affiliates
Inactive promoters are those who have stopped delivering any results for your program, i.e. they haven’t generated any impressions, clicks, or sales in a certain period of time. Conversely, active affiliates are those who are currently promoting your products or services effectively and engaging with their target audience. Sometimes active affiliates might not yield the expected results, but you may still be able to see that they are doing their best to spread the word about your offering.
Even though a lack of affiliate activity might keep you up at night, remember that having inactive affiliates is better than having none at all.
After all, inactive promoters have at least previously expressed an interest in promoting your products or services and joining your program. Perhaps they just need some additional support, guidance, or incentives to encourage them to continue participating in your program.
Affiliates can become inactive for several reasons:
- They don’t have the right tools to promote your offering.
- You don’t provide them with enough support, neither technical nor content-related.
- They don’t properly understand your brand, product, or service.
- Other merchants offered them more attractive incentives.
It’s difficult to know what causes affiliates to become inactive if you haven’t heard from them. That’s why it’s best to get in touch with affiliates who have stopped participating in your program and try to determine the reasons for their inactivity, map out what is happening, and from there look for solutions that will enable you to move forward and solve the issue.
To help you motivate inactive affiliates, we have created five email templates that you can use to reach out to them and remind them about your program and the opportunities that are waiting for them.
Email motivating inactive affiliates – subject line examples
- We haven’t seen you for a while…
- [product/service] is waiting for your promotion
- It’s been a month since we heard from you
- Make your first sale within [X] days to receive [Y]
- [affiliate program name] is waiting for you
- How can we help you start selling [product/service] again?
- Did we do something wrong…?
Motivating inactive affiliates – email template ideas
Motivating inactive affiliates – email 1
Motivating inactive affiliates – email 2
Motivating inactive affiliates – email 3
Motivating inactive affiliates – email 4
Motivating inactive affiliates – email 5
Frequently Asked Questions
What’s the definition of an inactive affiliate?
An inactive affiliate is a promoter who has stopped actively promoting your products or services and hasn’t done so for a certain period of time.
How fast should I react after an affiliate becomes inactive?
It’s best to react quickly when a promoter stops participating in your program, so don’t wait longer than one month after an affiliate becomes inactive.
When should I consider an affiliate churned?
If an affiliate hasn’t opted out of your program but remains inactive for three or more months, you can consider that they have left your program.
Affiliate marketing email templates
Discover expertly crafted email templates for affiliate marketing with Post Affiliate Pro. Enhance your communication by motivating, acknowledging, and engaging affiliates effectively. From terms and conditions to product launches, these templates ensure clear and consistent messaging to boost your affiliate program's success. Visit now to streamline your affiliate communication!
Discover the power of "thank you" emails to enhance affiliate loyalty with Post Affiliate Pro's expertly crafted templates. Express gratitude, strengthen relationships, and boost your brand's reputation with personalized messages. Explore our ready-to-use templates to keep your affiliates engaged and motivated. Visit us to learn more!
Sharing Feedback With Affiliates
Discover how to effectively share feedback with affiliates to boost program success with Post Affiliate Pro's email templates. Learn tips for balancing positive and constructive feedback, maintaining transparency, and fostering a culture of collaboration. Save time with customizable template ideas and subject lines designed to motivate and improve affiliate performance. Visit now to enhance your affiliate communication strategy!
Explore our comprehensive affiliate marketing email templates designed to build strong relationships from the start. Learn how to craft personalized welcome emails that captivate new affiliates with essential resources, smooth onboarding, and enticing incentives. Boost your affiliate program's success with our expertly crafted subject lines and template ideas. Visit now to enhance affiliate engagement and drive your business forward!
Discover effective email templates for affiliate marketers at Post Affiliate Pro. Ensure compliance and clear communication with your affiliates by defining comprehensive terms and conditions. Learn how to craft engaging subject lines and reminder emails to maintain successful partnerships. Visit now for insightful tips on managing your affiliate program efficiently!
Explore our expertly crafted email templates for announcing new product or service launches to your affiliates. Discover how to effectively balance excitement and information, ensuring your affiliates are well-prepared to promote your offerings. Visit Post Affiliate Pro for comprehensive templates and strategies to enhance your affiliate marketing success.
Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.