bLoyal integration
Solution that build more profitable customer relationships at every touchpoint.
bLoyal’s Multi-Level LoyaltyTM solution helps increase your revenues across sales channels and maximize your Customers’ lifetime value. Apply powerful loyalty programs everywhere your Customer buys: in your store, on the web, over the phone or through your Clubs.
The integration method uses a built-in feature of bLoyal where you can add a tracking code to your cart. It is possible to track per product orders.
It is not possible to track coupons or customer details.
Besides these steps, do not forget to integrate your site with the click tracking code.
What is bLoyal?
bLoyal is a comprehensive loyalty and rewards software designed to help businesses of all sizes enhance customer relationships and maximize lifetime value. By offering tools to manage effective loyalty programs, promotions, and custom membership or subscription plans, bLoyal enables businesses to build lasting connections with their customers. Key features include loyalty program management, promotions and coupons, subscriptions and memberships, email and text engagement, and seamless integrations with eCommerce and POS systems.
Founded in 2004 as EVT Solutions, bLoyal began its journey as a reseller for Microsoft’s Dynamics POS software. In 2007, the company launched its first version of loyalty software, marking its entry into the customer loyalty space. The significant transformation came in 2010 with version three, introducing integrated reward features and cloud adaptability, setting the stage for scalable solutions.
By 2016, bLoyal had evolved to version four, leveraging Microsoft Azure to offer global services and support omnichannel retail experiences. Come 2019, the platform was powering significant sales and loyalty transactions worldwide, continually focusing on delivering scalable, integrated solutions that meet the dynamic needs of modern businesses.
bLoyal caters to a diverse spectrum of industries, including retail, hospitality, pet stores, and franchises. Its versatility makes it an ideal solution for both small businesses and large enterprises aiming to enhance customer retention through robust loyalty programs, subscriptions, and targeted promotions. With integrations to major eCommerce and POS systems, bLoyal supports seamless omnichannel customer journeys, ensuring consistent and engaging experiences across all touchpoints.
Key Features of bLoyal
- Single Master Customer Record: Maintain a unified view of each customer across all channels.
- Easy Customer Sign-up & Segmentation: Effortlessly onboard customers and segment them for targeted marketing.
- Automated Email & Text Triggers: Engage customers with automated communications based on their interactions.
- Omnichannel Gift Cards & Global Purchase History: Offer gift cards usable across channels and access comprehensive purchase histories.
- Three Loyalty Tiers & Points Redemptions: Implement tiered loyalty programs with flexible points redemption options.
- Advanced Promotions & Subscriptions: Create sophisticated promotions and manage subscription or membership plans.
- Customer Dashboard & Stored Payment Methods: Provide customers with a dashboard for easy account management and stored payment options.
- Integrations & API Access: Seamlessly integrate with existing systems and access APIs for custom solutions.
bLoyal Pricing Options
bLoyal offers four distinct editions to cater to varying business needs:
- Core
- Pro
- Marketer
- Executive
Each edition comes with a set of features tailored to support different levels of functionality, from basic loyalty management to advanced marketing tools. Pricing is subscription-based, with additional fees applicable based on specific business requirements.
User Insights on bLoyal
Pros of bLoyal
- Intuitive Interface: Users appreciate the user-friendly design, which makes navigating and utilizing the platform straightforward.
- Wide Compatibility: bLoyal’s ability to integrate with various eCommerce and POS platforms is a significant advantage, offering flexibility and scalability.
Cons of bLoyal
- Customer Service Challenges: Some users have reported issues with customer support, citing significant delays and poor communication as areas needing improvement.
Overall User Experience
While bLoyal is praised for its functionality and ease of use, users suggest that enhancing customer support services would greatly improve the overall experience with the platform.
Alternatives to bLoyal
If you’re exploring options beyond bLoyal, consider the following alternatives that offer varied loyalty solutions:
- Comarch Loyalty Marketing Platform: A platform offering comprehensive loyalty marketing solutions.
- Zinrelo: Provides a modern-day loyalty rewards program to maximize repeat sales.
- Kademi: Offers a suite of tools for customer loyalty, sales automation, and digital experience.
- Guusto: Focuses on employee recognition and customer reward programs.
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