What is a verified opt-in?
Customers may sign up for mailing lists out of their free will. All they have to do is click on a subscription offer and there are immediately added to the list of recipients. This process is called opt-in.
There is a special form of opt-in called Verified opt-in or Double opt-in. It consists of two steps. First, you have to sign up for subscription as in normal opt-in. The subscription, however, needs to be verified by clicking a link in an email. This process is meant to prevent spam. Some countries require this verified form of opt-in by law.
Frequently asked questions
When to use Verified Opt-In?
A Verified Opt-In process should be used whenever you are asking users to sign up for something, such as a newsletter or a free trial. This will ensure that only those who are interested in your content will receive it, and that you are not accidentally spamming people
How can I set up a Verified Opt-In system?
Most marketing automation platforms offer the option to enable Verified Opt-In systems.
Why is Double Opt-In important?
Double Opt-In is important for many reasons such as ensuring that the people who sign up for your content actually want to receive it. This provides you with a more engaged audience and allows you to avoid legal issues in certain countries that require proof of consent from your contacts.