What is a unique user?
A unique user is an identified visitor on your web site. They are given a tag with information about their IP address, browser ID or other identification. A visitor is marked as a unique user for a specific period of time, e.g. a week or a month.
In order to become a unique user, the person has to visit a web site and receive some content. It can be ads, newsletters, e-mails.
Frequently asked questions
How do you identify unique users?
A unique user is either someone who has never visited your site before or someone who hasn’t visited your site in a given period of time. You can identify unique users by their IP address, browser ID or other identification.
What is the difference between users and unique users?
Users are defined as people who have visited your site at least once, while unique users are defined as people who have visited your site in a given time period.
Why are unique users important?
Each unique user represents a potential customer for a business. If businesses can increase the number of unique users, they may be able to increase their sales and profits.