What are sweepstakes?
Sweepstakes are a form of competition which can also be used as a marketing strategy. These competitions usually offer prizes of big value to attract a lot of contestants. To enter the competition, all you have to do is give the company some personal details.
Using sweepstakes in marketing is a great alternative way of advertising. You can attract a large number of potential new customers and collect valuable data.
Frequently asked questions
What are some legitimate sweepstakes?
Some examples of legitimate sweepstakes include the Publishers Clearing House Sweepstakes, the American Family Dream Vacation Sweepstakes, and the Pillsbury Bake-Off Contest.
How do sweepstakes work?
Sweepstakes are contests in which participants enter to win a prize. The prize may be a cash prize, a trip, or a product. The winner is usually chosen at random from all the entries.