–Hidden comment

Use attributes in format region_from and region_to= to change the languages showing in language switcher.
Available regions are:
europe_from europe_to
asia_from asia_to
mideast_from mideast_to
america_from america_to

europe_from=0 europe_to=22 will put all languages (ordered in language switcher settings) from 1 to 21 to Europe region:
asia_from=22 asia_to=25 will put all languages from 23 to 24 (so only 2) into Asia region.

RON – Run of network

What is RON?

Run of a network is an advertising strategy. The product is promoted across a whole internet network, instead of just on one page. The ad appears randomly and it is not possible to define where on the website it should be located.

Run of network advertising is cheaper than other advertising strategies but it is also less effective. It reaches a wider audience, however, these users may not be interested in the area. The ads are not very specific and do not have a targeted audience.

Frequently asked questions

Why is RON, Run of Network, important in digital marketing?

Run of network is an advertising strategy that can be useful for publishers that want to reach a wider audience without spending too much money. 

What does Run of Network mean for publishers?

Publishers can place ads on any website connected to the network using Run of Network campaigns, but cannot choose the inventory or site.

What are the advantages and disadvantages of Run of Network?

The main advantage of Run of Network campaigns is that they are a relatively cheap form of advertising and can reach a wide audience. The main disadvantage is that ads may appear on websites unrelated to the product , and they don’t target a specific audience.

Back to Glossary Create account for FREE

Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.