RON - Run Of Network
What is RON?
Run of a network is an advertising strategy. The product is promoted across a whole internet network, instead of just on one page. The ad appears randomly and it is not possible to define where on the website it should be located.
Run of network advertising is cheaper than other advertising strategies but it is also less effective. It reaches a wider audience, however, these users may not be interested in the area. The ads are not very specific and do not have a targeted audience.