What is RON?
Run of a network is an advertising strategy. The product is promoted across a whole internet network, instead of just on one page. The ad appears randomly and it is not possible to define where on the website it should be located.
Run of network advertising is cheaper than other advertising strategies but it is also less effective. It reaches a wider audience, however, these users may not be interested in the area. The ads are not very specific and do not have a targeted audience.
Frequently asked questions
Why is RON, Run of Network, important in digital marketing?
Run of network is an advertising strategy that can be useful for publishers that want to reach a wider audience without spending too much money.
What does Run of Network mean for publishers?
Publishers can place ads on any website connected to the network using Run of Network campaigns, but cannot choose the inventory or site.
What are the advantages and disadvantages of Run of Network?
The main advantage of Run of Network campaigns is that they are a relatively cheap form of advertising and can reach a wide audience. The main disadvantage is that ads may appear on websites unrelated to the product , and they don’t target a specific audience.
