Affiliate Marketing Glossary Last Click

What Is A Last Click?

The Last click, also known as the last interaction model, is a model where the program gives all credit to the user or marketing channel, that gives the last click before a conversion. The last click model is usually used by a not skilled merchant (who does not have complex analysis skills). This model is often giving too many credits.

The opposite of this model is the First click model. Read about it now and learn more.

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