What is a last click?
The last click, also known as the last interaction model, is a model where the program gives all credit to the user or marketing channel, that gives the last click before a conversion. The last click model is usually used by a not skilled merchant (who does not have complex analysis skills). This model is often giving too many credits.
The opposite of this model is the First click model. Read about it now and learn more.
Frequently asked questions
What is non-last click attribution?
Non-last click attribution is a model that gives credit to all touchpoints in the conversion path, rather than just the last one.
How can I use last-click attribution?
In order to use last click attribution, you will need to set up your Google Analytics account to attribute credit to the last interaction that a user has with your site before converting.