What is double opt-in?
When someone freely signs up to a mailing list, it is called as Opt-in. Double Opt-in is just a little bit different. It is a method of requiring email subscribers. You send them an email with a confirmation link and they sign up by clicking on it. If he does not confirm the subscription, he will not receive an email newsletter.
This practice can not be used forever for marketing. The double opt-in usually causes a subscriber loss. To decrease and avoid the loss, it is necessary to make a need to confirmation clear in text and email subject.
Frequently asked questions
Is double opt-in a good idea?
Double opt-in has its advantages and disadvantages. Even though it can lead to a lower subscriber count, it leads to a more engaged subscriber base. It is also worth noting that it may be mandatory in some countries.
Why do companies use a double opt-in?
There are many reason why companies sue double opt-in, such as confirming that the person that signed up actually owns the email address, making sure that the user didn’t sign up accidentally, and making sure that the user wants to receive content from the company.
When to use double opt-in?
It is generally used when collection contact information from new subscribers, as it can help to ensure that the information is accurate and the person is interested in receiving communications from the company.