What is double opt-in?
When someone freely signs up to a mailing list, it is called as Opt-in. Double Opt-in is just a little bit different. It is a method of requiring email subscribers. You send them an email with a confirmation link and they sign up by clicking on it. If he does not confirm the subscription, he will not receive an email newsletter.
This practice can not be used forever for marketing. The double opt-in usually causes a subscriber loss. To decrease and avoid the loss, it is necessary to make a need to confirmation clear in text and email subject.
Topics
- Difference between single opt-in and double opt-in
- Pros and cons of single opt-in and double opt-in
- Strategies for completing the double opt-in process
Video summary
In this video, the difference between single opt-in and double opt-in forms in email marketing is discussed. The single opt-in method requires customers to sign up once by providing their name and email address, while the double opt-in method requires customers to sign up twice, with an additional confirmation email. The pros and cons of both methods are also mentioned. The single opt-in method may lead to more subscribers, but they may not be as relevant or engaged. On the other hand, the double opt-in method may result in a smaller but more targeted audience. Strategies to ensure customers complete the double opt-in process, such as redirecting them to a confirmation page and expressing gratitude, are also shared. Additionally, the importance of providing unsubscribe options and analyzing data to improve content engagement is highlighted.
Frequently Asked Questions
Is double opt-in a good idea?
Double opt-in has its advantages and disadvantages. Even though it can lead to a lower subscriber count, it leads to a more engaged subscriber base. It is also worth noting that it may be mandatory in some countries.
Why do companies use a double opt-in?
There are many reason why companies sue double opt-in, such as confirming that the person that signed up actually owns the email address, making sure that the user didn’t sign up accidentally, and making sure that the user wants to receive content from the company.
When to use double opt-in?
It is generally used when collection contact information from new subscribers, as it can help to ensure that the information is accurate and the person is interested in receiving communications from the company.
