A demand-side platform, also known as DSP, is a software used by merchants or agencies. It is necessary when merchants want to attend ad exchanges. A Demand-side platform allows and helps them to buy inventory.
It has a great feature – automatic decisions, bids and purchases making and it provides a real-time analytics.This software can link to data or multiple ad exchanges and it can also connect supply-side platform, which is used by affiliates.
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