–Hidden comment

Use attributes in format region_from and region_to= to change the languages showing in language switcher.
Available regions are:
europe_from europe_to
asia_from asia_to
mideast_from mideast_to
america_from america_to

europe_from=0 europe_to=22 will put all languages (ordered in language switcher settings) from 1 to 21 to Europe region:
asia_from=22 asia_to=25 will put all languages from 23 to 24 (so only 2) into Asia region.

Demand-side platforms (DSP)

What are demand-side platforms?

A demand-side platform, also known as DSP, is a software used by merchants or agencies. It is necessary when merchants want to attend ad exchanges. A Demand-side platform allows and helps them to buy inventory.

It has a great feature – automatic decisions, bids and purchases making and it provides a real-time analytics.This software can link to data or multiple ad exchanges and it can also connect supply-side platform, which is used by affiliates.

What is a DSP — Demand-Side Platform? | Go For Teal | Mediavine07:00Youtube video: What is a DSP — Demand-Side Platform? | Go For Teal


  • demand-side platforms
  • advertising technology
  • targeting options

Video summary

In this video, the speaker discusses demand-side platforms (DSPs) in advertising technology. DSPs are cloud-based software that advertisers can log into and define their advertising preferences and bids in real-time auctions. DSPs offer advanced targeting options like audience segments and the ability to upload customer data. The speaker explains how DSPs work alongside supply-side platforms (SSPs) in the advertising ecosystem. Popular DSPs include DV 360 and The Trade Desk. The speaker emphasizes the importance of working with SSPs that have partnerships with different DSPs. Overall, the video provides an overview of DSPs and their role in advertising technology.


Frequently Asked Questions

  • Why are demand-side platforms important?

    Demand-side platforms (DSPs) are important because they help advertisers reach their target audiences more effectively and efficiently. DSPs allow advertisers to bid on ad space in real-time, which means they can tailor their campaigns to specific audiences and optimize their expenses.

  • Who uses demand-side platforms?

    Demand side platforms are used by merchants, managers and advertisers.

  • What are some examples of demand-side platforms?

    There are many demand-side platforms, or DPS, such as Bucksense, SiteScout and MediaMath.

Back to Glossary Create account for FREE

Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.