What are Demand-side platforms?

A Demand-side platform, also known as DSP, is a software used by merchants or agencies. It is necessary when merchants want to attend ad exchanges. A Demand-side platform allows and helps them to buy inventory.

It has a great feature - automatic decisions, bids and purchases making and it provides a real-time analytics.This software can link to data or multiple ad exchanges and it can also connect supply-side platform, which is used by affiliates.