What is Click through?

Advertisers offer many different products and services. They pay affiliates for advertising them. Affiliates transfer traffic - visitors to merchant's web site through different promotional materials.

Click through is a moment or action when a person - visitor - clicks on a banner, text link or on some advertising material. Then visitor is transferred to merchant's website.

It is possible to measure the success of an advertising campaign by click through. Learn more about the Click through rate in our glossary.