What is an anchor text?
An Anchor text is a word or text on a web page in a hyperlink, which is often shown as underlined or blue. It is possible to create this hyperlink by using HTML or XHTML coding. It is used when a web page creator needs to hide a link under a text.
Anchor text is used to highlight major keywords and indicate the content of the webpage. It can also raise the ranking of your page. It is a great search engine optimization tool.