What is an anchor text?
An Anchor text is a word or text on a web page in a hyperlink, which is often shown as underlined or blue. It is possible to create this hyperlink by using HTML or XHTML coding. It is used when a web page creator needs to hide a link under a text.
Anchor text is used to highlight major keywords and indicate the content of the webpage. It can also raise the ranking of your page. It is a great search engine optimization tool.
Frequently asked questions
How does anchor text affect SEO?
Anchor text is the visible, clickable text in a hyperlink. It is the most important element of a hyperlink from an SEO perspective, as it tells search engines what the linked-to page is about.
How can I optimize anchor text for SEO?
Use keywords or keyword phrases in your anchor text, and make sure that your anchor text is relevant to the page you're linking to.
Where should I place the anchor text?
You should place the anchor text near the beginning of your content, preferably in the first or second sentence.