What is above the fold?
The first mention of the term “above the fold” was in the newspaper industry, where headlines or advertisements were placed at the top of newspapers. Now, “above the fold” is a part or section of your web page, which is visible without scrolling page down. Screen resolution and the guest’s browser window size determine where the part appears.
It is important to choose right words and information, which this part will contain. This is the first part of your web page, that your guests can see. Your main site functions should be visible there.
Frequently asked questions
Where did above the fold come from?
The term “above the fold" originated in the printing industry. It referred to the upper half of a newspaper that was visible when the paper was folded in half.
How can I optimize above the fold content?
You can optimize your above the fold content by having a strong H1, adding keywords to the opening paragraphs, and disabling lazy loading for images above the fold.
Why is above the fold important?
Above the fold is important because it is the first thing that visitors will see when they land on a web page. It is important to make a good first impression and to ensure that the most important information is visible without having to scroll.