What is 301 redirect?
A 301 Redirect is a process when search engine and web browser get an information about a web page or website relocation. It is a permanent redirection from one URL to another.
A 301 Redirect also contains a new different URL. Web user does not need to do any action. Web browser follows the 301 Redirect and user is automatically redirected to a new place. So, a 301 Redirect is used every time, when the website’s URL changes.

Topics
- 301 redirects
- website setup
- URL changes
Video summary
This video discusses the use of 301 redirects in setting up a new webpage or website. It explains that 301 redirects are used to permanently route traffic to a new location and should be used when replacing or reorganizing URLs. The video mentions three main considerations for using 301 redirects: Google and search engines, referral sources on the internet, and usage of older URLs in bookmarks or direct browser entry. It emphasizes that 301 redirects are important for providing a good user experience, maintaining ranking power, and ensuring that visitors can access the correct path or URL.
Frequently Asked Questions
Are 301 redirects bad for SEO?
No, 301 redirects are not bad for SEO. In fact, they are a necessary part of a healthy website. Redirects ensure that users are directed to the correct page, and help to keep your website's link structure intact.
How is a 301 redirect created?
There are many ways to create a 301 redirect. Some common methods are using an .htaccess file, or a web server configuration file.
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