The Advanced Content Distribution Strategy: Turning 15 Topics Into 3,000 Pieces of Content
The video discusses the concept of repurposing 15 content ideas into 3,000 placements across various platforms to reach a wider audience. By being multi-channelled, the audience can be reached across different consumption habits on various platforms, ultimately increasing revenue and driving more traffic to websites.
The Advanced Content Distribution Strategy: Turning 15 Topics Into 3,000 Pieces of Content
Topics
- Repurposing content
- Multi-channel marketing
- Audience targeting
Video summary
The video discusses the concept of repurposing content into multiple channels to reach a wider audience. The speaker shares how 15 content ideas can be turned into 60 placements across various platforms like blogs, social media, and videos. By being multi-channelled, the audience can be reached across different consumption habits on various platforms. By the end of the year, 20,000 different creatives can be tested and measured.
Video transcript
Here's something crazy for you.
I can take 15 content ideas, 15 topics in any niche.
I could put in 3,000 places from 15 articles.
I can take 15 topics, with 15 different talking points per topic.
I can go my blog. I can go Linkedin. I can go YesPost. I can go Medium.com.
I'm in 4 different places, 15 articles, that's already 60 placements.
I can take each one of those talking points, in the articles themselves
and they could become Facebook posts. They could become Twitter posts.
I can take each one of them, put a pretty picture behind them with a caption
and hashtags, and now I'm on Instagram. I can repurpose it, now I'm on Pinterest.
Yo. That's real heavy. Why can't I take each one of those blog articles with 15 talking points each
and make a YouTube video? Long-form, short-form, an expansion of each individual topic.
I can take 15 topics that I've written about, as a blog article. And I can make over 1,700 different videos.
Realistically it's actually 285 videos, but then I put it on YouTube. I put it on Instagram as short video.
I put it on Instagram TV.
You see where I'm going with this?
Why is that important to be multi-channelled?
Because your audience that consumes content on Facebook,
is very different from that the people that consume content on Instagram. It's very different from
the people that consume content on YouTube.
So what am I really doing?
Well if I run through that process every 60 days, at the end of the year,
Oopsie. I have 20,000 lines in the water, but more importantly, I've tested and have the metrics
for 20,000 different creatives and bits of copy. Across multiple channels.
Dig Deeper
Maximizing Your Content: Repurposing for Multiple Channels
The power of content marketing lies not only in creating quality content, but also in repurposing it across multiple channels. As shown in the video, one can take 15 content ideas and turn them into 3,000 placements on various platforms.
By taking every talking point and turning it into social media posts, one can increase their reach and engage with different audiences that consume content on different channels. Moreover, repurposing content into videos further expands the reach and gives more opportunities to connect with potential customers.
The Impact on the Affiliate Marketing Industry
Repurposing content has a significant impact on the affiliate marketing industry. By using various channels, affiliates can drive more traffic to their website, and hence, increase their conversion rates and, ultimately, revenue.
With a large number of creatives and bits of copy, affiliates can test what works best for them and optimize their campaigns accordingly. This makes it easier for them to create targeted campaigns that appeal to specific audiences and drive conversions.
In conclusion, repurposing content is a gamechanger for affiliate marketers. It allows them to reach more people and test different campaigns, and ultimately increase their revenue.
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The Advanced Content Distribution Strategy: Turning 15 Topics Into 3,000 Pieces of Content
Learn about affiliate marketing on Twitter with Amazon. Choose a keyword-rich domain name. Hiring writers and following golden rules can boost earnings. Effective branding and audience building are crucial for success in affiliate marketing. Careful analysis of trends and multi-channel distribution can improve conversions and long-term success. The video discusses repurposing content into multiple channels to reach a wider audience, ultimately increasing revenue and driving more traffic to websites.
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