STOP Making THIS Mistake When Selling Digital Products

do you know how to hook potential.
customers when it comes to selling your.
digital download products you might be.
making this one big mistake that's super.
easy to fix in today's video i'm showing.
you why you should actually stop selling.
your digital products until you fix this.
mistake hey welcome back i'm christina.
scalera and i help you to sell your.
digital download products through an.
online storefront i call this dcommerce.
yes i've trademarked it and every single.
week i drop a new video here for you all.
about your decommerce store if selling.
more this way sounds fun to you make.
sure you're subscribed because every.
single week we have new content here for.
you this mistake is something that i.
actually avoided very early on i was one.
of the first people in the entire.
industry to do this and i think it has.
really helped me to be successful for.
ways that we'll explore in this video.
something that i've been doing since.
2015 is using photography of my digital.
products to help them sell more i know.
it sounds kind of crazy because it's a.
digital product there's nothing to.
actually take a photo of right well.
wrong there's so many ways to display.
your digital products in different.
mediums that can really help to showcase.
what they might look like in someone's.
life and to help someone see themselves.
using it in their life or their business.
sometimes people just need that one.
little thing that puts them over the.
edge in order to make a purchase and i.
find that this is a really easy fix if.
you've been having some low conversion.
rates on your d commerce products.
printing out your product and taking a.
photograph of someone using it or.
putting it into a mock-up that looks.
like someone's actually using it which i.
think is actually even easier because.
you don't have to learn photography or.
break out a photograph you can get some.
stock images and implant your product.
picture into those images i think this.
just makes it really easy for people to.
visualize themselves using your product.
and the future that that product brings.
for them and it just makes it a.
no-brainer for them to make a purchase.
from you in your store today if you are.
interested in upping those conversion.
rates in five minutes or less because.
really that's all it takes to get these.
images live on your product pages you.
should know that there's a few things.
that you'll want your digital download.
product photo.
to have one thing i like to show is the.
cover of my digital download product it.
helps to give the customer the.
visualization of themselves using your.
product but it doesn't reveal any of the.
very valuable contents within the.
digital product some other photos i like.
to include are very limited snapshots of.
the inside of my products for example if.
i have a nine page product i'll take a.
picture of the first substantive page.
just so people can get an idea that this.
is a really quality piece of work that.
they are purchasing and getting into.
their hands and.
giving them an insight into that first.
page shows them what they can expect for.
the rest of that digital download.
product it's really fair because it.
gives them that look that they're.
interested in but it doesn't give away.
the entire product because even though.
it's a template or a workbook or.
something like that if we gave them a.
picture of the whole product then that.
would be easy for them to copy and use.
without actually purchasing that would.
defeat the whole point of selling this.
digital product and we would not have.
any money to show for our efforts.
however if you don't show anything to.
your potential customers if they are new.
to you they might be wondering why or.
maybe mistrusting you because they feel.
like you're trying to hide something.
from them another thing i like to do is.
kind of related it's a graphical or a.
photograph representation of recent.
feedback or testimonials i've received.
regarding my products and i consider.
these a photograph because on most.
product description pages they will have.
one section for you to put all the media.
whether that's a video or a graphic or a.
photo or a mock-up on my ideal product.
page i would have a thumbnail of the.
product obviously so people can easily.
spot what they're trying to purchase and.
then once they went into that page they.
would quickly be able to see a mock-up.
of someone similar to them using that.
product so they can start to visualize.
that in their life or their business and.
then i would have.
some inside product shots so these could.
be a little bit further out so they're.
hard to zoom in or i even just take a.
screenshot of that first page of my.
products that way people can actually.
see what they're purchasing and decide.
if it's a good fit for them before they.
buy it and ask for a refund because it.
wasn't a good fit or something and then.
i even include graphical representations.
of phrases or entire testimonials that i.
really want to draw attention to and.
highlight for my customers because i.
know that even though they're further.
down on the product page for me they.
might not see that and so i just bring.
awareness to it by making it part of.
that photograph carousel on the product.
page for them because it's a digital.
product you can get really creative with.
this and you could do something that we.
call a mock-up and instead of showing.
just a screenshot of a portion of your.
product you could actually embed that.
screenshot into.
an ipad in someone's hands or on a.
computer screen that someone has taken a.
photograph of you can get really really.
creative and have some fun with this.
honestly creating these mock-ups is one.
of my favorite parts of my job it's.
still something that i love doing to.
this day i know your product images are.
just one small piece of the puzzle which.
is why i've created a whole guide on.
this that video just popped up right on.
your screen take a look at that.
comprehensive guide that's going to walk.
you step by step through how to create.
your own passive products that you can.
sell online digitally bottom line i want.
to help you set your business up for.
success in 2022 and i know that digital.
download products are the best way to do.
that.