How to Analyze, Optimize, & Scale Your Campaigns to $90K Days

all right sweet so now let's talk about.
how to analyze optimize and scale your.
campaigns to ninety thousand dollars a.
day right so the whole goal is to find a.
winning video and then you can scale it.
up the whole scaling process is actually.
pretty simple with Google once you've.
really find a winner that performs.
that's when you're like pretty much set.
and you can just start scaling it.
so the method we use is the bump method.
right and this is the best method so.
what we do is we increase the budget in.
small steps throughout the day and you.
can increase it many times in a day you.
know five times ten times pretty much as.
met like as much as you can right into.
as long as the ROI is stable.
so how this method works is we analyze.
the data and if the ROI is satisfactory.
then we review the like we want to bump.
the budget right so you want to allow.
time for the budget increase to take.
effect and then you want to basically.
repeat that so what you want to do is.
if you have your ad spend at like 200.
and it's getting profitable Roi you can.
increase the budget and as the spend.
happens and the ROI consistently sticks.
you just keep doing that so you're.
basically writing the ROI until the ROI.
dips and then you can leave it for a day.
and monitor it.
so if your budget is under a thousand.
five hundred dollars.
um you only want to increase the budget.
by a maximum of 50 of the budget at a.
time so let's say if your budget's 200.
which I usually I test all my ads at two.
hundred dollars so if it's at 200 and.
it's getting like profitable Roi I'll.
then bump it to 300 and so on.
so.
how often to increase so first you have.
to see if the ROI will maintain at each.
budget increase and bigger budgets react.
faster and therefore can be scaled.
faster but if the budget is under a.
thousand dollars likely you'll have to.
wait for a few hours for the sales to.
catch up just because you have Less ad.
spent going you know within a certain.
time.
so this example here is you know if your.
current budget is at 150 and your Roi is.
80 for the day what you want to do is.
increase that budget to 250 which is a.
50 increase then you want to wait a few.
hours and recheck the ROI and if the ROI.
is good then you bump the budget again.
and so you're basically just like sort.
of Surfing it right so if you bump your.
budget and it spends and it's 100 Roi.
then you can bump the budget and expands.
and then as you start getting to like.
thousand dollar two thousand four.
thousand five thousand you can literally.
just keep scaling like that so I've.
taken ads from 200 a day up to five.
thousand to ten thousand dollars a day.
in spend in a single day and also like.
two days so once but that really just.
talks like.
really just shows that you really need.
to just find a winning video and if you.
find a winning video you can pretty much.
scale it to like massive days so that's.
why the emphasis should be always on.
finding a video that performs the best.
and another thing as well is while.
you're scaling it like this if the ROI.
does drop since we are testing sort of.
three ads and finding a winner you can.
always be putting more ads in to the.
evolution method while you're scaling so.
if you have an ad that's performing and.
then it's maybe a 50 Roi as you as.
you're increasing it you can duplicate.
it and then throw in another hook or.
another opening scene and then you can.
find you can basically be testing while.
you're scaling and you can find multiple.
winners as you're scaling up.
so uh the benefit of this is the.
campaign doesn't re-enter the learning.
phase.
um and that means your like campaign can.
just run pretty much uh way smoother as.
you're scaling and it allows you to.
really increase the budget really fast.
um so yeah that's pretty much the whole.
bump method and again it's nothing crazy.
um because the whole thing relies on the.
actual YouTube video so if the YouTube.
video is really good through you know.
following the key script components you.
know following through the evolution.
method and finding a winner that's where.
you're actually going to find something.
that pops and that you can really scale.
but if you try and scale something that.
isn't going to be performing or isn't.
actually a winner then you're going to.
struggle with Roi issues and so on but.
um yeah so that is pretty much the.
method and again it's nothing crazy like.
Facebook or anything but with this.
method and the system that's how we're.
able to hit like such massive Days by.
just really focusing on Broad audiences.
focusing on the opening scene and the.
hook making sure the script and the.
video as a whole is really good and then.
pretty much just scaling it like that.
um something I'll also mention is Google.
basically recommends budgets and I never.
do the recommended budget.
um or I have sometimes and it has.
performed but if you've got like a five.
thousand dollar budget Google recommends.
you to just increase it to like 10 or 20.
and then if you increase it to 20 it.
will say increase it to 50. so I never.
really go by any of Google's.
recommendations I always just sort of.
scale it.
foreign.
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