Learn how creating highly engaging user-generated content, such as unboxing and taste-testing videos, can lower the cost per acquisition (CPA) and cost per thousand impressions (CPM) while increasing conversions. Discover the shift towards pre-purchase user experience and the impact on affiliate marketing. Gain insights on creating content that provides a human connection and improves the on-platform experience.
The video discusses the importance of providing a better on-platform experience to customers and the shift towards pre-purchase user experience. It suggests creating highly engaging user-generated content that connects with customers on a human level by giving them an experience of buying a product before they actually buy it. The video emphasizes on the significance of unboxing and taste-testing videos with supplements to give customers a clear idea of what they are buying. These strategies lead to lower CPAs and CPMs and ultimately result in more conversions and profit.
And the result of that is Facebook loves rewarding this content because they see
the engagement. They see that you're delivering a better on platform experience.
And that resulted in the lowest CPAs we've ever seen and the CPMs also dropped significantly.
So in Q1 of 2020, we're going to see that aggressive shift towards the prep-purchase user experience.
The signs are all there. We've seen the trajectory coming.
And that'll involve giving your customers the absolute best on platform experience.
So what we want to do with our content, is we want it to be highly engaging. It's going to be
user generated content but it's going to be very different to the user generated content that you guys
are running at the moment, and that most brands are running because
at the end of the day, everyone knows that when they leave a website, they're just going to start
seeing these iPhone camera testimonial videos that talk about how great the product is,
and how great the shipping times were.
People are becoming numb to that and it doesn't mean much anymore.
So what we need now is human connection because that's conducive to providing the best
possible experience to Facebook users.
What we want to do is we want to, without creatives,
give the user the experience of buying the product before they've actually bought it.
We want to use really in-depth unboxing videos. We want to do taste testing videos with our supplements.
That way, the user knows exactly what they're getting and how they're going to get it once they order.
So what that looks like and to illustrate it with the same example, the same supplement client.
These guys, they got their parents to effectively "survey" their children, sitting in front of
the kitchen counter and the kids were actually taste testing the supplements and talking about how
much they loved it. It was a super cute video. And by doing that,
it's a completely new take and a complete flip on what we saw before being,
just the iPhone testimonial videos. And the result of that
is Facebook loves rewarding this content because they see the engagement. They see that you're
delivering an experience, and that resulted in the lowest CPAs we've ever seen,
and the CPMs also dropped significantly.
Of course, the subsequent result of that is more conversions, more profit,
and everyone's happy or your advertisers make more money, which is great.
Plus, this content actually tells the prospect, like I said, exactly what they're buying into.
Pre-framing the user before they even land on your page.
And increasing the conversion rates on your page, which is what we want to do at the end of the day.
So I really believe that and taking that content-centric approach is how to survive Q1 in 2020.
In the video, the speaker mentions that Facebook rewards content that provides a better on-platform experience. This is because engagement is high and the platform sees that users are getting a lot out of the content. To take advantage of this, marketers need to create content that is highly engaging and provides real value to users. User-generated content is often popular, but it needs to go beyond the usual testimonial videos that people are accustomed to viewing. Instead, we need to create content that provides a human connection and helps the user experience what it’s like to buy the product before they’ve actually done so.
The shift towards creating the best on-platform experience has a significant impact on affiliate marketing. Traditional affiliate marketing relies on creating landing pages that convert users into buyers. While this approach can be effective, it doesn’t always provide the best user experience. Instead, marketers need to focus on creating content that pre-frames users before they even land on the page. By doing so, marketers can increase conversion rates and provide a better experience for users. This is especially important in Q1 2020, as the shift towards the pre-purchase user experience becomes more pronounced.
In conclusion, marketers need to focus on creating highly engaging content that provides a human connection and helps users experience the product before they buy it. By doing so, marketers can provide the best on-platform experience and take advantage of Facebook’s algorithms. Affiliate marketers need to take note of this shift and focus on creating content that pre-frames users before they even land on the page. Doing so will help increase conversion rates and provide a better experience for users, which is the ultimate goal.
The text discusses the importance of user-generated content in affiliate marketing and the shift towards providing a better on-platform experience. Creating engaging content, such as unboxing and taste-testing videos, can lower CPAs and CPMs while increasing conversions. This approach pre-frames users before they land on the page, ultimately improving the overall user experience and driving sales.
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