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The video discusses creating an affiliate site that generates consistent revenue by getting traffic through SEO. It covers affiliate keyword research, content creation, and backlinking. The strategy involves choosing a niche and sub-niche with enough variety and depth to be profitable, and creating a massive web of related content to go beyond affiliate marketing.
This video is the third module in an affiliate marketing course and discusses planning for an affiliate marketing site. The strategy involves creating an affiliate site that generates consistent revenue by getting consistent traffic to pages that organically recommend affiliate products. The best way to get traffic is through SEO or search engine optimization. The process to get SEO traffic follows three basic steps: affiliate keyword research, creating content that people want to see, and getting backlinks to these pages. The overall strategy involves choosing a niche that has plenty of things to talk about and then choosing a sub-niche from that niche. The goal is to create a massive web of related content that's going to be the foundation to not just an authoritative affiliate site, but a business that has potential to go beyond affiliate marketing.
Hey, it's Sam Oh and welcome to the third module in our affiliate marketing course.
In this module, we're going to do some planning for your affiliate marketing site.
Now, before we work on the actual tasks involved in site planning, it's important
we get on the same page and go over the affiliate marketing strategy we'll be
using for our site.
And we'll basically be expanding on the affiliate blueprint that was covered
in lesson 1.4.
So as a quick refresher, we want to create an affiliate site that'll generate consistent revenue.
In order to do that, we'll need consistent traffic to pages that organically recommend
affiliate products.
And the best way to get that traffic is through a marketing technique called
SEO or search engine optimization because traffic is free, passive, and consistent.
Now, the general process to get SEO traffic will follow three basic steps.
Step 1 is to do affiliate keyword research which is the process of
finding topics suitable for an affiliate site that people search for month after month.
Step 2 is to create content that people want to see when searching for these products.
And step 3 is to get backlinks to these pages, which will help you rank high in
Google search and get that consistent traffic to your pages, which again, can
allow you to build that consistent revenue.
Now, these are the technical and creative things we'll have to do to get to our end result.
But what we haven't really talked about yet is what the overall strategy looks like
from a birds-eye view.
The basic idea is to choose a niche that has plenty of things to talk about
and then to choose a sub-niche from that niche.
For example, you might choose golf as your main niche and then "putting"
as your sub-niche.
Then you'd cover absolutely everything in the putting category before moving on
to the next sub-niche.
Let's dive deeper into an example to help you visualize what this strategy looks like.
So let's say your niche is fitness equipment and your sub-niche is dumbbells.
That means you're going to cover everything under the topic of dumbbells.
As an example, you might create equipment roundups on "the best adjustable dumbbells",
"the best dumbbell sets", and "the best dumbbells for home".
Now, let's zoom into adjustable dumbbells.
So let's say you cover five different adjustable dumbbells in your post like these ones.
Well, to cover this in full, you now have five new reviews to write up.
Now, let's say you also want to write up content on dumbbell exercises.
Well, you can now write about dumbbell exercises for chest, biceps, triceps, back,
and legs.
Let's zoom in on dumbbell exercises for biceps.
This would be a listicle that talks about all sorts of great exercises for your biceps.
And assuming you cover these bicep exercises, you have a bunch more posts you can create.
Now, assuming your content is great, what you're essentially doing is positioning your
site to be the authority of dumbbells in the eyes of visitors which will help with
conversions and search engines, which will help with traffic.
Now, assuming you get through the hundreds or maybe even thousands of dumbbell-related
content, this is where you'd revisit your main niche, and then choose another
sub-niche - let's go with barbells.
Then you'd become the authority of barbells and do the exact same thing.
And what you're essentially doing here is creating a massive web of related content
that's going to be the foundation to not just an authoritative affiliate site, but a business
that has potential to go beyond affiliate marketing.
Now, I need to pump the brakes here because before we can even think of
becoming this mega authority site, we need to start from square one
and find some topics that would be appropriate for our site.
So throughout the rest of this module, I'm actually going to do all of the work
with you to plan for this hypothetical affiliate site.
And in the next lesson, we're going to go up here to step 1 which is to do affiliate
keyword research for your niche.
I'll see you there.
Designing a Winning Affiliate Marketing Strategy
The video discusses creating an affiliate site that generates consistent revenue through SEO. It covers keyword research, content creation, and backlinking. The strategy involves choosing a niche and sub-niche with enough variety to be profitable, and creating a web of related content.
Why You MUST Start An Affiliate program for your Digital Product
Affiliate programs can help expand reach, increase sales, build trust, and save on advertising budget. They offer a way to connect with influencers and reach a broader audience, leading to higher conversion rates. Building personal connections and saving money on advertising are additional benefits of running an affiliate program.
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