Benefits of Affiliate Marketing for Brands & Influencers

hi my name is Jacob Levinson and I'm the.
performance marketing manager here at.
battle box with the affiliate advantage.
we allow influencers the opportunity to.
apply to offers which they can promote.
through all of their channels and then.
earn credit for conversions to earn.
commission with this influencers can.
show their skills and content creation.
can earn commission passively and also.
stand out so brands can decide if they.
want to partner with them on a longer.
content sponsorship basis with affiliate.
marketing there are a lot of benefits to.
both influencers and advertisers for.
advertisers they can test this out by.
finding which types of participants work.
best for their brand and who they may.
want to form longer term relationships.
with influencers can earn passive income.
while also finding what types of.
products they promote best and can make.
them the most money some of the brands.
were working with are also sending.
samples to help with content creation.
since we aren't paying the influencers.
up front providing them with product.
really helps incentivize them to post.
more frequently and longer form content.
while also showing people that this is.
something worth doing once a brand.
decides whether they want to promote a.
particular offer on a particular product.
or whether they're just trying to drive.
more traffic to their website and get.
more new customers in general we would.
develop a special landing page which the.
link we would provide through our.
influencers at which point they would.
then post that in their Instagram.
stories they can create blog content.
around it with our new affiliate program.
the two types of campaigns were.
primarily running our cost per.
acquisition and cost per lead the cost.
per acquisition campaigns are ones in.
which an influencer gets paid out a.
commission are there a percentage of the.
revenue or asset value for the product.
when they bring a new customer to the.
website who then makes a purchase cost.
per lead campaigns are more focused on.
larger products that take more.
consideration such as buying a car.
opening a new bank account or picking an.
insurance company as vanity metrics on.
Instagram are becoming less and less.
important brands want to activate more.
influencers with higher engagement and.
maybe a smaller following rather than.
just a.
and full of massive participants we're.
here to help drive that engagement and.
create new sales by engaging your.
audience with authentic content.
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