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Affiliate marketing offers a win-win for both brands and influencers, allowing influencers to earn passive income while showcasing their skills and reaching a broader audience. With cost per acquisition and cost per lead campaigns, brands can form longer-term relationships with influencers who drive conversions, increasing sales and driving engagement with authentic content.
In this video, Jacob Levinson, the performance marketing manager at Battle Box, talks about their affiliate advantage program for influencers. The program provides influencers with the opportunity to promote offers through all their channels and earn commission for conversions. Brands can partner with influencers for longer-term content sponsorship based on their skills and content creation. With affiliate marketing, both influencers and advertisers benefit. Advertisers can test which types of participants work best for their brand and who they may want to form a longer-term relationship with. Influencers can earn passive income while finding which types of products they promote best and can make the most money. The program primarily runs cost per acquisition and cost per lead campaigns. Cost per acquisition campaigns are ones in which an influencer gets paid out a commission or a percentage of the revenue for the product when they bring a new customer to the website who then makes a purchase. Cost per lead campaigns are more focused on larger products that take more consideration. The program helps to engage an audience with authentic content, thus creating new sales.
hi my name is Jacob Levinson and I'm the
performance marketing manager here at
battle box with the affiliate advantage
we allow influencers the opportunity to
apply to offers which they can promote
through all of their channels and then
earn credit for conversions to earn
commission with this influencers can
show their skills and content creation
can earn commission passively and also
stand out so brands can decide if they
want to partner with them on a longer
content sponsorship basis with affiliate
marketing there are a lot of benefits to
both influencers and advertisers for
advertisers they can test this out by
finding which types of participants work
best for their brand and who they may
want to form longer term relationships
with influencers can earn passive income
while also finding what types of
products they promote best and can make
them the most money some of the brands
were working with are also sending
samples to help with content creation
since we aren't paying the influencers
up front providing them with product
really helps incentivize them to post
more frequently and longer form content
while also showing people that this is
something worth doing once a brand
decides whether they want to promote a
particular offer on a particular product
or whether they're just trying to drive
more traffic to their website and get
more new customers in general we would
develop a special landing page which the
link we would provide through our
influencers at which point they would
then post that in their Instagram
stories they can create blog content
around it with our new affiliate program
the two types of campaigns were
primarily running our cost per
acquisition and cost per lead the cost
per acquisition campaigns are ones in
which an influencer gets paid out a
commission are there a percentage of the
revenue or asset value for the product
when they bring a new customer to the
website who then makes a purchase cost
per lead campaigns are more focused on
larger products that take more
consideration such as buying a car
opening a new bank account or picking an
insurance company as vanity metrics on
Instagram are becoming less and less
important brands want to activate more
influencers with higher engagement and
maybe a smaller following rather than
just a
and full of massive participants we're
here to help drive that engagement and
create new sales by engaging your
audience with authentic content
[Music]
As explained by Jacob Levinson, Affiliate Advantage offers influencers a way to earn commission by promoting offers through their channels. This allows them to earn passive income while showcasing their skills in content creation. At the same time, advertisers get to test out which types of participants work best for their brand and form longer-term relationships with influencers who drive conversions.
Affiliate marketing incentivizes influencers to post more frequently and create longer-form content by providing them with samples and opportunities to earn commission. With the support of Affiliate Advantage, influencers can focus on finding what types of products they promote best and can make them the most money. The landing pages created for each offer are unique, with the link provided through the influencers' channels, allowing them to get credit for every conversion they drive.
Affiliate Advantage runs two types of campaigns: cost per acquisition and cost per lead. In cost per acquisition, influencers get paid a percentage of the revenue or asset value for the product when they bring a new customer to the website who then makes a purchase. Cost per lead campaigns are more focused on larger products that take more consideration.
Affiliate marketing has slowly become a staple in the marketing industry, and with the rise of influencers, it has become an essential part of their income streams. As vanity metrics such as likes, comments, and followers become less important, brands want to activate more influencers with higher engagement, even if they may have a smaller following, providing an opportunity for influencers to showcase their skills in content creation and earn through commission.
In conclusion, Affiliate Advantage offers a win-win for both influencers and advertisers, providing them with a unique opportunity to earn passive income while showcasing their skills and reaching a broader audience. With the support of Affiliate Advantage, brands can form longer-term relationships with influencers who drive conversions, allowing them to increase sales and drive engagement with authentic content.
Benefits of Affiliate Marketing for Brands & Influencers
Affiliate marketing offers a win-win for brands and influencers, allowing them to form longer-term relationships and increase sales. With cost per acquisition and cost per lead campaigns, influencers can earn passive income while showcasing their skills and reaching a broader audience. The program incentivizes influencers to create longer-form content and engage their audience with authentic content, driving new sales and conversions.
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