8 Vital Metrics You Need To Track With Push Ads Traffic

So if you don't know all the main key metrics,you're going to really find yourself in trouble.
and not making much money. So some parts that are really, really important is.
to measure, optimise, and know your numbers. Right now, in the push space,.
competition is extremely intense. It's blown up over the last year and so if you don't.
know all the main key metrics,you're going to really find yourself in trouble.
and not making much money. So like I mentioned earlier, we spent a lot of time optimising our push codebecause our main acquisition source was.
through pop traffic. And to make sure that we accomplished that right, we.
really focused on what type of scriptingwe wanted to use, how we structured it, all these.
features that we wanted to build in advance,So we didn't have a bunch of changes later on, we.
would just add some smaller features later on. But the benefit of optimising your push code is if.
you get the file size really, really small,then for pop traffic, the pages load really quick.
So that means my conversion rate to acquirea subscriber, goes up. And it means that I paid.
less for a subscriber. So that's why that's important. You also want to serve your files from CDN,.
such as like Amazon has three cloud front type of stuff. But the purpose of that is you can compress images,.
you can compress all that kind of stuff, you can alsocache the files so they load quickly.
And that'll reduce your CDN costs. You want to make sure your tracking the.
value of subscribers by country. So if you're targeting more than one country.
and you're trying to get presence globally,make sure you understand that every country has very,.
very different value as well as every acquisition source. So if you're getting traffic from your native campaigns.
in the US, versus traffic in the US on pop ads. They are very, very different values because there's.
different demographics behind the scenes. So understand that and make sure.
that you plan to track those details. Same thing with offer type. You have certain types of offers that.
might work well in the US,based upon the type of traffic and type.
of subscribers you have that worked better. So you want to make sure you can detect like if.
sweepstake offers are performing really, really well,but all your utility offers or your app offers or dating offers are not performing that great, you want tomake sure you can track and measure that and start shifting the better performing offers to that traffic. And that changes also by country. So know your lifetime value. I like to look at lifetime.
value over a 90-day period. Most of your value has already reached well before then.
But over a 90-day period is what I like to look at. And I like to look at my revenue per.
subscriber on a shorter period of time. So look, I want to know within the first 7 days of.
acquiring a subscriber, how much they're worth to me. Because then if I'm paying $0. 10 and I know that in.
the first 7 days they're worth $0. 05, I recoupedhalf my money back, and if I keep promoting to them.
in the next week or the next two weeks,then I'm breaking even. You want to see that growth.
You want to make sure that you have some stats thatyou can measure. That way when you're starting off,.
you know if you're on track to hit good metricsbefore spending a ton of money and spending a.
ton of time into investing in subscribers thatyou're never going to back out. So you don't want to spend, you know, $1,000 in a.
country where you're spending $0. 03 per subscriberbut after two weeks, they're only worth a penny or.
half a penny, that means you're going to losea lot of money or it's going to take you a really.
long time to get your money back. So always focus and look for ways that you can lower.
your cost of acquisition. That's really one of your biggest levers.
If you're acquiring subscribers through pop traffic,for example, that's really split testing the type of pages.
you're using. If you're acquiring subscribers,through your native campaigns then there's different.
tactics that you can get them to subscribe. Based on, hey, save an extra 5%. Or some kind of.
call to action where you get them to subscribebased on a reward-based scenario.