8 Vital Metrics You Need To Track With Push Ads Traffic

So if you don't know all the main key metrics,
you're going to really find yourself in trouble and not making much money.
So some parts that are really, really important is to measure, optimise, and know your numbers.
Right now, in the push space, competition is extremely intense.
It's blown up over the last year and so if you don't know all the main key metrics,
you're going to really find yourself in trouble and not making much money.
So like I mentioned earlier, we spent a lot of time optimising our push code
because our main acquisition source was through pop traffic.
And to make sure that we accomplished that right, we really focused on what type of scripting
we wanted to use, how we structured it, all these features that we wanted to build in advance,
So we didn't have a bunch of changes later on, we would just add some smaller features later on.
But the benefit of optimising your push code is if you get the file size really, really small,
then for pop traffic, the pages load really quick. So that means my conversion rate to acquire
a subscriber, goes up. And it means that I paid less for a subscriber. So that's why that's important.
You also want to serve your files from CDN, such as like Amazon has three cloud front type of stuff.
But the purpose of that is you can compress images, you can compress all that kind of stuff, you can also
cache the files so they load quickly. And that'll reduce your CDN costs.
You want to make sure your tracking the value of subscribers by country.
So if you're targeting more than one country and you're trying to get presence globally,
make sure you understand that every country has very, very different value as well as every acquisition source.
So if you're getting traffic from your native campaigns in the US, versus traffic in the US on pop ads.
They are very, very different values because there's different demographics behind the scenes.
So understand that and make sure that you plan to track those details.
Same thing with offer type.
You have certain types of offers that might work well in the US,
based upon the type of traffic and type of subscribers you have that worked better.
So you want to make sure you can detect like if sweepstake offers are performing really, really well,
but all your utility offers or your app offers or dating offers are not performing that great, you want to
make sure you can track and measure that and start shifting the better performing offers to that traffic.
And that changes also by country.
So know your lifetime value. I like to look at lifetime value over a 90-day period.
Most of your value has already reached well before then. But over a 90-day period is what I like to look at.
And I like to look at my revenue per subscriber on a shorter period of time.
So look, I want to know within the first 7 days of acquiring a subscriber, how much they're worth to me.
Because then if I'm paying $0.10 and I know that in the first 7 days they're worth $0.05, I recouped
half my money back, and if I keep promoting to them in the next week or the next two weeks,
then I'm breaking even. You want to see that growth. You want to make sure that you have some stats that
you can measure. That way when you're starting off, you know if you're on track to hit good metrics
before spending a ton of money and spending a ton of time into investing in subscribers that
you're never going to back out.
So you don't want to spend, you know, $1,000 in a country where you're spending $0.03 per subscriber
but after two weeks, they're only worth a penny or half a penny, that means you're going to lose
a lot of money or it's going to take you a really long time to get your money back.
So always focus and look for ways that you can lower your cost of acquisition.
That's really one of your biggest levers. If you're acquiring subscribers through pop traffic,
for example, that's really split testing the type of pages you're using. If you're acquiring subscribers,
through your native campaigns then there's different tactics that you can get them to subscribe.
Based on, hey, save an extra 5%. Or some kind of call to action where you get them to subscribe
based on a reward-based scenario.