Affiliates work with you mainly for financial gain, this is an undeniable fact. However, despite their motivation, you should take care to build strong and lasting relationships with them that are not solely based on money. You can do that in many different ways, and one of them is by sending short “thank you” messages regularly.
You may have many reasons to thank your affiliates that you should take advantage of, but you should do so especially for their loyalty and the time they have spent with your company. Taking time to express your gratitude for them being loyal will show your affiliates that you value them and make them feel recognized and appreciated. And if you can send each affiliate a personalized greeting (this is a lot to ask for, we know!), your messages will deliver even better results.
Although this may not be a groundbreaking idea, many companies are simply unaware of or forget about the importance of leveraging effective “thank you” messages. Yet this kind of communication can significantly impact affiliates’ behavior and their attitudes toward your company. They are key emails in the process of improving affiliates’ loyalty.
Since many companies are constantly looking for affiliates to recruit and therefore tend to offer excellent financial terms and conditions on their affiliate programs, it’s the little details like “thank you” messages that can make all the difference in helping you keep your affiliates with your company and happy there.
Before we move onto email templates with “thank you” notes, let’s summarize the benefits of sending these kinds of messages to your affiliates.
As you now know, the purpose of these emails is to improve affiliates’ loyalty, which is one of the biggest advantages of sending “thank you” messages. However, this type of email has other great benefits:
Now take a look at the “thank you” message templates that we created for you and choose those that suit your needs the most.
“Thank you” message to loyal affiliates – email 1
“Thank you” message to loyal affiliates – email 2
“Thank you” message to loyal affiliates – email 3
“Thank you” message to loyal affiliates – email 4
“Thank you” message to loyal affiliates – email 5
A “thank you” email sent to affiliates should be, as any other type of online communication, short and concise. It’s best if the message doesn’t exceed 700 characters.
The frequency of “thank you” messages depends on your definition of a loyal affiliate, but sending one every six months or even per year is more than enough in general.
The main goal of this kind of email is to acknowledge affiliates, strengthen your relationships with them, and even increase their loyalty.
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