Keeping your affiliates well-informed about what’s happening in your company is a really important factor contributing to their success. And since their success is your success, you should really pay attention to maintaining effective communication.
Publishers should know about upcoming promotions, planned campaigns, or changes to your company’s branding. Also, affiliates shouldn’t miss any information about product updates, new features, or entirely new products or services added to your offering.
And this article will help you with the latter, i.e. announcing a product or service launch. We have created five email templates for you to use to inform publishers about a new product or service release.
Product announcement emails addressed to affiliates are different from launch emails sent to your customers or potential buyers. Communication with your clients is purely promotional, intended to build excitement and generate sales, while messages to publishers should be more specific and informative.
Such emails should also help affiliates plan their work ahead of time and, if possible, provide them with all of the necessary assets to promote the new product or service effectively. That doesn’t mean messages informing about a launch must be short and boring; it’s important to make publishers feel excited about the new project and new opportunities. However, remember to keep the right balance in your communication to make sure affiliates know and have everything they need to spread the word about your new offering.
It’s best to inform affiliates a few days or even a few months in advance.
You may include a message, a link to a detailed description of the new product or service, information about when affiliates will be able to test it, and a link to promotional materials.
We believe that it’s up to you whether or not to follow the suggestions affiliates share with you.
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