Launch Announcements
Informing affiliates about new product or service launches is crucial for their success. These emails should be specific and informative, providing all necessary details and assets for effective promotion. We have created five email templates for announcing product or service launches to affiliates. Find the right balance between excitement and information to ensure affiliates have what they need to spread the word.
Keeping your affiliates well-informed about what’s happening in your company is a really important factor contributing to their success. And since their success is your success, you should really pay attention to maintaining effective communication.
Publishers should know about upcoming promotions, planned campaigns, or changes to your company’s branding. Also, affiliates shouldn’t miss any information about product updates, new features, or entirely new products or services added to your offering.
And this article will help you with the latter, i.e. announcing a product or service launch. We have created five email templates for you to use to inform publishers about a new product or service release.
Launch announcement emails sent to affiliates vs. regular launch announcements
Product announcement emails addressed to affiliates are different from launch emails sent to your customers or potential buyers. Communication with your clients is purely promotional, intended to build excitement and generate sales, while messages to publishers should be more specific and informative.
Such emails should also help affiliates plan their work ahead of time and, if possible, provide them with all of the necessary assets to promote the new product or service effectively. That doesn’t mean messages informing about a launch must be short and boring; it’s important to make publishers feel excited about the new project and new opportunities. However, remember to keep the right balance in your communication to make sure affiliates know and have everything they need to spread the word about your new offering.
Product or service launch announcement email subject line examples
- Meet the new…
- It’s finally here!
- [Product/service] launch announcement
- A new way [to do something]
- An entirely new [product/service] is here…
- Get ready for the new [product/service]!
- The new [product/service] will be available for you soon
- Test it before we tell the World about it!
- You will love our new [product/service]
Product or service launch announcement email template ideas
Product or service launch announcement email 1
Product or service launch announcement email 2
Product or service launch announcement email 3
Product or service launch announcement email 4
Product or service launch announcement email 5
Frequently Asked Questions
When should I inform affiliates about a product or service launch?
It’s best to inform affiliates a few days or even a few months in advance.
How long should an email informing about a product or service change be?
We believe that it’s up to you whether or not to follow the suggestions affiliates share with you.
What information should every product or service launch announcement email include?
You may include a message, a link to a detailed description of the new product or service, information about when affiliates will be able to test it, and a link to promotional materials.
Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.