What is a URL report?
Data and analytics are necessary for affiliate marketing to be successful. In order to properly run affiliate marketing campaigns and optimize affiliate links, you need to know how your users interact with the links. To increase your conversions, you need to understand where your visitors come from and which affiliates are driving the most traffic.
Why should you track URLs?
Online campaign managers can benefit from URL tracking by managing their campaigns better. You can use it to evaluate which activities provide the best ROI so you can wisely allocate your time and resources. Even the smallest budget can yield significant results.
It’s great to track your page views, but monitoring the URLs your affiliates use tells you much more. Digital marketers know that analytics have become increasingly powerful, and we’ve moved on from the traditional tactics of marketing. Thus, it is important to use tracking software that produces the highest quality of data.ň
You will obtain more value from your marketing activities if you can gather data with as many different tools as possible. The best affiliate tracking software, such as Post Affiliate Pro, which offers URL tracking tools in combination with Google Analytics, will allow you to see both how and what visitors do when they arrive at your site.
How does URL reporting work?
You can use URL tracking for referral campaigns. In the URL or landing page you specify where the tracking link will be placed, you should provide a final destination URL or landing page address – this is the original link you want to track.
As soon as you create the unique link to advertise, it can be shared anywhere online – in advertisements, on forums, on social media, in emails, and in newsletters. We can then track each source’s traffic to find out where it originated from.
A tracking link will always redirect the affiliate marketer’s visitor to the destination page that you selected for the tracking link – a page on your own website for example. Redirecting, which is accomplished in milliseconds, allows you to collect important user data like the website from which the visit comes, and their location, before they ever arrive at your site.
What can you get from URL reporting?
The extra information that link tracking offers marketing professionals can be useful to them across a variety of areas, but here are just a few examples of how this can be accomplished:
For digital marketing agencies
The fact that link tracking is correct and accurate allows digital marketing agencies to present the most accurate information about who has accessed their site. Even more deep analysis can be done using it in conjunction with multichannel application like in Post Affiliate Pro.
Inbound marketing teams use URL tracking to track hundreds of campaigns simultaneously as part of their ad operations. Easily produce reports to share with clients and track response rates for each campaign. Even A/B tests can be performed using links.
URL tracking for affiliate marketers
Work with online affiliate marketers to drive traffic to your e-commerce site is a great opportunity for e-commerce businesses. Affiliates can drive a significant number of visitors to your site. In addition, it is important to learn which affiliates drive the highest conversion rates.
It is possible to conduct this by providing affiliates with tracking links that are specific to them. In reviewing URL reports, it is easy to see which affiliates are performing best.
As an alternative to affiliate marketing, you can use this tactic to see which bloggers or vloggers draw traffic to your website. You will get an idea of how many people your website receives from each source when you tag them correctly and create a unique URL for each.
While URL tracking can be time-consuming to set up, it can save you money and time wasted on marketing activities that don’t work. This metric is a reliable way to track your marketing efforts and make decisions that will boost your conversion rates, regardless of whether you work for a large company, a small business, or a marketing agency.