What are Smartlinks?
Smartlinks are simple. Smartlinks are affiliate marketing links that drive customers to offers with a higher percentage of conversion rates without the need for complex marketing campaigns.
With Smartlinks, an offer is selected for each user who follows the referral link individually. Ads are selected automatically based on the referral link. In other words, SmartLinks are affiliate links which do not point to one specific product.
Our platform takes into account multiple factors, including user devices, user localization (GEO), and the selected vertical, to present users with the most converting offers that are more likely to result in a payable action trigger, such as an email submission or a sale. Our smartlink option enables you to automatically choose a destination URL for a link/banner based on the Geo location and device of the visitor that clicks the link/banner.
After activating this feature you are allowed to add additional destination URLs to banners/links and configure conditions for them. Affiliate smartlinks provide you with click-through rate (CTR) links that help you generate more conversions.
- device (tablet, phone, computer)
- country (multi choice available)
If defined conditions are met by the visitor that makes the click, the visitor will be redirected to defined destination URL when clicking the link.
If the visitor meets conditions for multiple destination URLs, the destination URL is chosen based on the “Rank” of the destination URL.
If no destination URL meets the conditions, default destination URL will be used.
Why should you use smartlinks in your affiliate marketing campaign?
With Smartlinks, you can monetize traffic for certain campaigns and get the highest return on investment. Knowing which offers to use for different types of visitors can be beneficial when trying to find out which ones convert well.
This is accomplished by only using a single hyperlink. Just give your affiliates the link to promote, and they’ll be able to spread it. By doing this, you can increase your earning potential.
You can always look at your reports section in order to measure conversion rates, how certain offers perform with particular visitors, and then implement those more consistently on all campaigns!