Supply Side Platforms (SSP)
What are Supply side platforms?
The supply-side platform, also called Sell-side platform, enables web publishers or webmasters to manage their ad campaigns. This way publishers can aim their online advertising on a targeted audience. The benefits of Supply-side platforms is maximizing the revenue.
Some of the most common Supply-side platforms are ironSource, Adform, OpenX, AppNexus, Smaato, C1X, DoubleClick Ad Exchange, PubMatic, Rubicon Project, ExoClick, YuMe, SpotXchange, and CPXi.