What is real-time bidding?
Real-time bidding is a bidding method where users bid for a product in real time. While a web page is loading, auctions happen for advertising on it. The advertisers bid on an impression and the winning ad is immediately displayed on the page. Real-time bidding offers the advertisers opportunity to promote their product on more web sites and reach the broader audience.
Topics
- real-time bidding
- advertising platforms
- how RTB works
Video summary
This video discusses real-time bidding in advertising. Real-time bidding (RTB) is an automated digital auction process that allows advertisers to bid on ad space from publishers on a cost-per-thousand-impressions (CPM) basis. The highest bid from relevant ads typically wins the ad placement. RTB involves three platforms for ad buying: supply-side platforms (SSPs), ad exchanges, and demand-side platforms (DSPs). The video explains the role of each platform in the RTB process. It also describes how real-time bidding works, from the user clicking a link to the page loading. The process involves the supply-side platform analyzing user data, the demand-side platform placing a bid, and the supply-side platform selecting a winner. Real-time bidding can be cost-efficient and target specific audiences. The cost of RTB varies, depending on bids and targeting criteria. Real-time bidding saves time and ensures ads are relevant to users. The video concludes by highlighting the benefits of real-time bidding and inviting viewers to check out other digital advertising videos.
Frequently Asked Questions
What are examples of real-time bidding platforms?
There are many real-time bidding platforms such as AdRoll, AppNexus, The Trade Desk, and Rubicon Project.
Why is real-time bidding important?
Real-time bidding is important because it allows for more accurate targeting of ads and higher prices for ad space. It also allows for more transparency in the ad buying process.
How does real-time bidding (RTB) work?
In real-time bidding, advertisers bid on ad space in real time, as publisher inventory becomes available. Advertisers can set parameters for their bid, such as the maximum price they are willing to pay, and the system will automatically place bids on their behalf.
Demand-side platforms (DSPs) are essential for advertisers to reach target audiences effectively. Merchants, managers, and advertisers use DSPs, such as Bucksense and MediaMath, to bid on ad space and optimize expenses. These platforms provide real-time analytics and connect to supply-side platforms for efficient ad buying.
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