What is real-time bidding?
Real-time bidding is a bidding method where users bid for a product in real time. While a web page is loading, auctions happen for advertising on it. The advertisers bid on an impression and the winning ad is immediately displayed on the page. Real-time bidding offers the advertisers opportunity to promote their product on more web sites and reach the broader audience.
Frequently asked questions
What are examples of real-time bidding platforms?
There are many real-time bidding platforms such as AdRoll, AppNexus, The Trade Desk, and Rubicon Project.
Why is real-time bidding important?
Real-time bidding is important because it allows for more accurate targeting of ads and higher prices for ad space. It also allows for more transparency in the ad buying process.
How does real-time bidding (RTB) work?
In real-time bidding, advertisers bid on ad space in real time, as publisher inventory becomes available. Advertisers can set parameters for their bid, such as the maximum price they are willing to pay, and the system will automatically place bids on their behalf.
