Affiliate Marketing Glossary Real-Time Bidding (RTB)

What Is Real-Time Bidding?

Real-time bidding is a bidding method where users bid for a product in real time. While a web page is loading, auctions happen for advertising on it. The advertisers bid on an impression and the winning ad is immediately displayed on the page. Real-time bidding offers the advertisers opportunity to promote their product on more web sites and reach the broader audience.

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