Using Post Affiliate Pro tracking software, metrics can be derived that reflect how many times a link has been clicked. It is possible to measure these metrics in three different ways: unique clicks, raw clicks, and total clicks.
When a customer visits your site by clicking on an affiliate link, a banner, after their initial click to that site, they are considered Raw Clicks.
The initial click when someone visits your website for the first time promoted through an affiliate link or a banner is called a Unique Click.
Total clicks refers to all of the total clicks made by a user regardless of time period.