Using Post Affiliate Pro tracking software, metrics can be derived that reflect how many times a link has been clicked. It is possible to measure these metrics in three different ways: unique clicks, raw clicks, and total clicks.
When a customer visits your site by clicking on an affiliate link, a banner, after their initial click to that site, they are considered Raw Clicks.
The initial click when someone visits your website for the first time promoted through an affiliate link or a banner is called a Unique Click.
Total clicks refers to all of the total clicks made by a user regardless of time period.
Frequently asked questions
What is the difference between raw and unique clicks?
Raw clicks are the total number of clicks that your ad receives. Unique clicks are the number of unique users that have clicked on your link or banner for the first time.