What is quality score?
Quality score is an important measurement that can help you with your business. It takes into account many factors in order to provide data about the quality of your search. Quality score offers you insights on keyword relevancy to the ad text, search query or landing page.
The Quality search function is provided by Google AdWords.
Frequently asked questions
How can I improve Quality Score?
There are many ways to improve Quality Score such as optimizing your ad copy and landing pages, improving click-through rate, and using the right keywords on your ads.
How is Quality Score calculated?
In order to calculate Quality Score, Google takes into account 3 factors, ad relevance, landing page experience (LPE) and click-through rate (CTR). The formula Google uses is 1+1.75 (LPE) +2 (Relevance + 1.75 (CTR)) = Quality Score.
Why is Quality Score important?
Quality Score is important because it shows how relevant and useful your ads are to someone searching for your keywords. The higher the Quality Score, the better your ads will perform.