What are negative keywords?
Negative keywords are type of keywords or a search marketing feature. They allow you to filter who will see your advertisement and to prevent an ad from being triggered by a certain searched words. So, it won’t be shown to user, who is searching for a particular word or phrase.
This search marketing feature helps you save money on wasted clicks. It can also optimize your PPC campaign, improve your Click through rate or Quality Score.
Frequently asked questions
How can I add negative keywords?
You can add negative keywords through the “Keyword” settings on your Google Ads account.
Are negative keywords an exact match?
Negative keywords are not always an exact match. You can add negative keywords as broad, phrase, or exact match.
Why should I use negative keywords?
Negative keywords help to ensure that your ad is not shown to people who are not interested in what you are selling. By adding negative keywords to your ad, you can help to increase its relevance and improve your chances of getting clicks from potential customers.
