Negative Keywords

What are Negative Keywords?

Negative keywords are type of keywords or a search marketing feature. It allows you to filter who will see your advertisement and to prevent an ad from being triggered by a certain searched words. So, it won't be shown to user, who is searching for a particular word or phrase.

This search marketing feature helps you save money on wasted clicks. It can also optimize your PPC campaign, improve your Click through rate or Quality Score.