What are negative keywords?
Negative keywords are type of keywords or a search marketing feature. They allow you to filter who will see your advertisement and to prevent an ad from being triggered by a certain searched words. So, it won’t be shown to user, who is searching for a particular word or phrase.
This search marketing feature helps you save money on wasted clicks. It can also optimize your PPC campaign, improve your Click through rate or Quality Score.
Topics
- negative keywords
- match types
- Google Ads account
Video summary
This video explains the importance of negative keywords in Google Ads search campaigns. Negative keywords help ensure that search queries coming through your keywords are high intent and relevant to your business. The video covers the different match types for negative keywords and how they work to exclude low quality searches. It also discusses the different layers in a Google Ads account where you can apply negative keywords. The goal of negative keywords is to exclude search terms that are not related to your business and focus on keywords that matter to your customers. The video provides examples and charts to illustrate how different match types for negative keywords operate.
Frequently Asked Questions
How can I add negative keywords?
You can add negative keywords through the “Keyword” settings on your Google Ads account.
Are negative keywords an exact match?
Negative keywords are not always an exact match. You can add negative keywords as broad, phrase, or exact match.
Why should I use negative keywords?
Negative keywords help to ensure that your ad is not shown to people who are not interested in what you are selling. By adding negative keywords to your ad, you can help to increase its relevance and improve your chances of getting clicks from potential customers.
