What is a frequency capping?
A frequency capping is a way of defining a limit of advertisement impressions displayed to a visitor over a certain time. It is made in order to avoid banner burnout and it keeps visitors from watching or clicking on the same advertisement too many times. Frequency Capping is a great tool for campaigns where a reply is measured by click-through.
A frequency capping brings some benefits too. Visitors are not annoyed by watching the same ad for too many times. It is normally set for a one impression per visitor.
Frequently asked questions
How does frequency capping work?
Frequency capping is a method of limiting the number of times a particular user sees an advertisement. This is done by tracking the number of times the user has seen the ad and then limiting the number of times the ad is served to the user.
Why is frequency capping important?
Frequency capping is important because it prevents users from feeling bombarded by ads and becoming annoyed with the advertiser. It also allows advertisers to control their budget by limiting their ad spend.
What are frequency capping best practices?
Some of the best practices are to have different caps for different parts of the customer journey, and not using third-party cookies to track frequency.