What is a frequency capping?
A frequency capping is a way of defining a limit of advertisement impressions displayed to a visitor over a certain time. It is made in order to avoid banner burnout and it keeps visitors from watching or clicking on the same advertisement too many times. Frequency Capping is a great tool for campaigns where a reply is measured by click-through.
A frequency capping brings some benefits too. Visitors are not annoyed by watching the same ad for too many times. It is normally set for a one impression per visitor.
Topics
- frequency capping in Google Ads
- setting up frequency capping for display campaigns
- frequency capping for video campaigns
Video summary
This video discusses frequency capping in Google Ads and how it works differently for display and video campaigns. It explains how to set up frequency capping for a display campaign and the options available for controlling the number of impressions per user. It also covers frequency capping for video campaigns and the differences in setting caps for impressions and views. The video emphasizes the importance of understanding what counts as an impression and a view for video campaigns. Overall, it provides a comprehensive guide to implementing frequency capping in Google Ads.
