What is dayparting?
Dayparting is a part of managing advertisements. It allows defining in which part of the day your advertisements will be shown.
First it is necessary to check and analyze the previous statistics and results. Then it is easy and simple to choose the right part of the day for promoting. In settings, it is possible to choose from predefined options, e.g. morning, afternoon or you can define your custom time.
It is a great way of improving the promotion, raising the number of visitors and sales.
Frequently Asked Questions
How can I set up dayparting on Google Ads?
You can set up dayparting by configuring the ad schedule settings in your Google Ads account.
How do I use dayparting?
In order to use dayparting you need to identify which times of day your target audience is most active, create campaigns tailored to those times of day, and monitor their performance to make adjustments.
Why should I use dayparting?
Dayparting is very useful when you know what time of the day your target audience is most active.