Affiliate Marketing Glossary Cost Per View (CPV)

What Is Cost Per View?

Cost per view or CPV is one of the payment methods for online promoting. It is based on giving a money value – commission – to affiliates for every view or interaction an advertisement receives. This method is often used in video advertising model. So, merchants pay to get visitors to watch their video for a certain time.

It is simple to calculate it by dividing a sum of costs by a number of all views or interactions.