What is cost per view?
Cost per view or CPV is one of the payment methods for online promoting. It is based on giving a money value – commission – to affiliates for every view or interaction an advertisement receives. This method is often used in video advertising model. So, merchants pay to get visitors to watch their video for a certain time.
It is simple to calculate it by dividing a sum of costs by a number of all views or interactions.
Frequently asked questions
How is cost per view calculated?
Cost per view, or CPV, is calculated by dividing the sum of costs by the amount of views.
What is a good cost per view?
The answer to this question will vary depending on the products or services being offered, the industries, and a number of other factors. In general, businesses should aim for a cost per view that is lower than the average order value for their products or services.