What is cost per mile?
Cost per thousand/Cost per mile is a kind of prototype of payment for advertising on the Internet. Advertiser gives money for every thousand impressions with the use of advertising materials, commonly banners. It is paid to affiliates, who try to promote advertiser’s product, service or site.
Cost per thousand CPT (CPT) is also called as Cost Per Mille CPM because word M also means number 1000.
Frequently asked questions
How can I calculate cost per mille?
To calculate cost per mille, or cost per thousand, you divide the total cost of the campaign by the number of impressions and multiply that result by 1000.
What is a good CPM in digital marketing?
A good CPM is one that is not higher than the average for your industry and type of campaign. The average CPM for social media campaigns ranges between $5 to $10 depending on the platform. On the other hand, the average CPM for Google search ads is around $38, whereas for Google display ads it is around $3.
Is a high CPM good?
A high CPM is not necessarily good or bad. Having a high CPM that doesn’t translate into conversions or generate ad revenue is not a good thing. This metric needs to be analyzed in conjunction with other metrics, such as CTR and ROI, in order to accurately judge the performance of your campaign.
Cost per sale (CPS) is a payment method for promoting products, services or websites on the Internet. Merchants pay their affiliates for every sale, reducing vulnerability to fraud. CPS can be calculated by dividing costs by total sales or by dividing cost per click by conversion rate. A good cost per sale varies depending on the product or service offered, industry and other factors. It should aim to be lower than the average order value.
