–Hidden comment

Use attributes in format region_from and region_to= to change the languages showing in language switcher.
Available regions are:
europe_from europe_to
asia_from asia_to
mideast_from mideast_to
america_from america_to

Example:
europe_from=0 europe_to=22 will put all languages (ordered in language switcher settings) from 1 to 21 to Europe region:
asia_from=22 asia_to=25 will put all languages from 23 to 24 (so only 2) into Asia region.

Cost per mile (CPM)

What is cost per mile?

Cost per thousand/Cost per mile is a kind of prototype of payment for advertising on the Internet. Advertiser gives money for every thousand impressions with the use of advertising materials, commonly banners. It is paid to affiliates, who try to promote advertiser’s product, service or site.

Cost per thousand CPT (CPT) is also called as Cost Per Mille CPM because word M also means number 1000.

Frequently asked questions

How can I calculate cost per mille?

To calculate cost per mille, or cost per thousand, you divide the total cost of the campaign by the number of impressions and multiply that result by 1000.

What is a good CPM in digital marketing?

A good CPM is one that is not higher than the average for your industry and type of campaign. The average CPM for social media campaigns ranges between $5 to $10 depending on the platform. On the other hand, the average CPM for Google search ads is around $38, whereas for Google display ads it is around $3.

Is a high CPM good?

A high CPM is not necessarily good or bad. Having a high CPM that doesn’t translate into conversions or generate ad revenue is not a good thing. This metric needs to be analyzed in conjunction with other metrics, such as CTR and ROI, in order to accurately judge the performance of your campaign.

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