Referral Email / Mail to Friend

Referral Email / Mail to Friend

AffiliateMarketing PromotionalMaterials EmailMarketing ViralMarketing

Available in:

Post Affiliate Pro , Post Affiliate Pro Ultimate , Post Affiliate Network

What is Mail to Friend?

The Mail to Friend feature is a powerful viral marketing tool that allows your affiliates to send promotional emails directly from their affiliate panel. Instead of just placing banners on websites, affiliates can actively reach out to their personal networks via email, turning every affiliate into a personalized marketing channel.

When this feature is enabled, affiliates can access a “Send to Friend” button within their banners section. They can select a promo email banner, enter recipient email addresses, add a personal message, and send professionally designed promotional emails to their contacts.

How Affiliates Can Refer Friends via Email

The referral process is straightforward and user-friendly:

  1. Access the Banners Section: Affiliates log into their panel and navigate to the promotional materials section where promo email banners are available.

  2. Select a Promo Email Banner: Choose from the available promo email templates that merchants have created.

  3. Enter Recipients: Add email addresses of friends, family, or contacts who might be interested in the products or services. Multiple email addresses can be entered, separated by commas, semicolons, or new lines.

  4. Add a Personal Message: Affiliates can include a personalized message that will be inserted into the email template, making the promotion feel more authentic and personal.

  5. Choose Sender Options: Depending on merchant settings, affiliates may be able to send emails from their own email address or use the system email address.

  6. Send the Email: Once submitted, the emails are queued and delivered to recipients within the next few minutes.

The system remembers the last list of recipients used by each affiliate, making it easy to send follow-up promotions to the same contacts.

Email Template Customization

Merchants have full control over the promotional email templates that affiliates can use:

Creating Promo Email Banners

Promo email banners are a special type of banner in Post Affiliate Pro designed specifically for email marketing. When creating a promo email banner, merchants can:

  • Design HTML email templates with rich formatting
  • Include dynamic variables that are automatically replaced with affiliate-specific information
  • Attach files that will be sent along with the email
  • Create different content for merchant preview and affiliate usage

Available Template Variables

Promo email templates support various dynamic variables that personalize content:

  • $Affiliate_id - The unique affiliate identifier
  • $Affiliate_refid - The affiliate’s referral ID
  • $Affiliate_name - The affiliate’s full name
  • $Affiliate_username - The affiliate’s username
  • {$personal_message} - Placeholder for the affiliate’s custom message
  • Standard banner constants for URLs and tracking

Best Practices for Email Templates

When designing promo email templates:

  • Keep the design clean and mobile-responsive
  • Include clear calls-to-action with tracked affiliate links
  • Add an unsubscribe link to comply with email regulations
  • Use compelling subject lines that encourage opens
  • Include the affiliate’s personal message placeholder for authenticity

Tracking Referral Emails

Post Affiliate Pro provides comprehensive tracking for the Mail to Friend feature:

Recipient Tracking

The system maintains a record of all email recipients associated with each affiliate. This allows merchants to:

  • See which contacts each affiliate has reached out to
  • Track the effectiveness of email campaigns
  • Identify top-performing affiliates in email marketing

Unsubscribe Management

Recipients who no longer wish to receive promotional emails can be unsubscribed from future mailings. The system:

  • Maintains an unsubscribe list per affiliate
  • Automatically skips unsubscribed email addresses when sending new campaigns
  • Logs when emails are skipped due to unsubscribe status
  • Allows affiliates to manage their unsubscribed contacts

Email Delivery Queue

All promotional emails are processed through a task queue system that:

  • Schedules emails for delivery based on rate limiting settings
  • Provides visibility into pending email deliveries
  • Logs successful sends and any delivery issues
  • Allows administrators to monitor email activity

Viral Marketing Capabilities

The Mail to Friend feature transforms your affiliate program into a viral marketing engine:

Personal Recommendations

Emails sent through this feature carry the weight of personal recommendations. When friends receive promotional emails from someone they know, they are more likely to:

  • Open and read the email
  • Click through to learn more
  • Make a purchase based on the trusted recommendation
  • Share the information with their own networks

Scalable Outreach

Each affiliate has access to their own network of contacts. With hundreds or thousands of affiliates, your promotional reach expands exponentially:

  • Every affiliate can reach dozens or hundreds of personal contacts
  • The network effect multiplies as more affiliates participate
  • Professional email templates ensure consistent brand messaging
  • Personal messages add authenticity that traditional advertising cannot match

Multi-Tier Integration

When combined with multi-tier commissions , the Mail to Friend feature becomes even more powerful. Affiliates in multi-tier structures can send promotional emails to their sub-affiliates, creating additional engagement and communication channels within your affiliate network.

Configuration Options

Merchants can customize the Mail to Friend feature through several configuration settings:

Email Rate Limiting

Control how many emails affiliates can send per minute to prevent abuse and ensure deliverability:

  • Set a maximum number of emails per minute
  • Emails exceeding the limit are automatically scheduled for later delivery
  • Prevents overwhelming email servers and maintains sender reputation

Sender Email Options

Configure who the promotional emails appear to come from:

  • Allow System Email: Permit affiliates to send emails using the system’s email address, which can improve deliverability
  • Force System Email Only: Require all emails to be sent from the system email address, providing complete control over sender identity
  • Affiliate Email: Allow affiliates to send from their own email address for a more personal touch

Feature Activation

The Mail to Friend feature can be enabled or disabled through the Post Affiliate Pro feature management:

  • Enable the feature to give affiliates access to email marketing tools
  • Disable if you prefer affiliates to use other promotional methods
  • Configure visibility in the affiliate panel menu

Benefits for Merchants

Implementing the Mail to Friend feature provides several advantages:

  • Extended Reach: Access the personal networks of all your affiliates
  • Cost-Effective Marketing: Leverage affiliate relationships without additional advertising spend
  • Brand Consistency: Control the promotional content while allowing personal touches
  • Trackable Results: Monitor email activity and measure campaign effectiveness
  • Viral Potential: Enable organic word-of-mouth marketing at scale

Benefits for Affiliates

Affiliates also gain significant benefits:

  • Easy Promotion: Send professional promotional emails without technical skills
  • Personal Touch: Add custom messages to make promotions feel authentic
  • Contact Management: System remembers previous recipients for follow-up campaigns
  • Professional Materials: Access merchant-designed email templates
  • Additional Revenue Stream: Reach contacts who may not visit websites with banners

The Mail to Friend feature works well alongside other Post Affiliate Pro promotional tools:

Frequently asked questions

What is the Mail to Friend feature in Post Affiliate Pro?

The Mail to Friend feature allows affiliates to send promotional emails directly from their affiliate panel to friends, family, and contacts. Affiliates can use pre-designed email templates created by merchants and send personalized promotional messages to multiple recipients at once.

Can affiliates customize the promotional emails they send?

Yes, affiliates can add a personal message to the promotional emails. The email content is based on promo email banners created by merchants, and affiliates can include their own personalized message that gets inserted into the template before sending.

How does the Mail to Friend feature prevent spam?

Post Affiliate Pro includes several anti-spam measures including email rate limiting (configurable emails per minute), an unsubscribe system that prevents emails to recipients who have opted out, and the option to require emails be sent from the system email address rather than the affiliate's email.

Can merchants track which affiliates are using the Mail to Friend feature?

Yes, the system tracks all recipients that affiliates send emails to. This data is stored and can be used for reporting purposes. Additionally, the email sending process is logged and queued through the system's task scheduler.

Supercharge Your Affiliate Marketing with Email Referrals

Discover how the Mail to Friend feature can help your affiliates reach more potential customers through personalized email campaigns.

Learn more

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