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The video discusses the benefits of buying an existing affiliate website instead of building from scratch. It highlights the advantages of knowing a site's minimum earnings, avoiding the Google sandbox, and the efficient use of resources. The speaker also compares the costs and timeline of building a site from scratch versus purchasing one.
In this video, the speaker discusses the options for starting an affiliate site in a new niche, including building the site from scratch, using an expired domain, or buying an existing site. The focus is on the benefits of buying an existing site, which include knowledge of the site's minimum earnings and the ability to avoid the Google sandbox. The speaker also provides criteria for finding a good existing site to purchase, and compares the costs and timeline of building a site from scratch versus purchasing one. The main takeaway is that buying an existing site can be a more efficient use of resources and can lead to faster success.
so you're about to start an affiliate
site in a new niche so your options are
build the site from scratch use an
expired domain or buy an existing site
that's already ranking in your niche now
while all these options are valid in
their own right
in this video i'm going to show you some
ridiculously strong arguments for option
number three
buying an existing site let's talk about
why purchase a website in the first
place
rather than building one from scratch
and i'll also give you some criteria
that you can use to find diamonds in the
rough too
if you're going to buy a website so
let's let's talk about why would you
purchase a website rather than building
one from scratch
starting from left to right first you
get to know the minimum earnings that
this particular website or niche could
make
i've been doing affiliate marketing for
over 10 years and i would say i'm pretty
darn good at figuring out how much
a niche could make once we're ranking a
website pretty high
that said i'm wrong more than i'm right
figuring out
how much money a niche will make it's
just it's just like guessing you get
some indicators you know that
obviously being in the casino niche will
make more money than being in the ping
pong niche but
you don't really know until you're there
in the trenches ranking
so when you're buying a website you get
to see this website's profit and loss
sheet you get to see its financial so
you know
even if you don't improve anything
that's at least how much this website
can make
after that we can avoid the google
sandbox google sandbox is basically a
leash that google will put on
any new website just no matter what kind
of seo effort you put into it just not
going to move anywhere and it's no fun
to be
dealing with the site that's in the
sandbox and then lastly it's efficient
use of your resources at my affiliate
agency lead spring
our most expensive resource is human
resource we like to hire
a players the best of the best it's the
most irresponsible use
of my resources to put them on projects
that aren't moving along and getting
gains
and i invite all of you to take a look
at your own businesses and find
have i already reached the cutoff where
time is more valuable
than money now i want to do a little
simulation here let's look at two
timelines
what we're looking at is on the left
we're going to look at
what is a scenario what are the costs
and what's the timeline involved
if i wanted to build a website from
scratch that eventually reaches 500
a month on the right we'll look at what
the scenario looks like
if we just bought the website straight
up okay so on the left let's start
building from scratch
and again we're shooting for a website
we're going to get it from zero to 500
a month let's look at the cost first
let's talk about
content right so i'm estimating you're
going to probably want to launch with 50
articles on there
an average of 1500 words each and if you
get a good deal on a good writer
six cents per word so that's gonna
equate to about four thousand five
hundred dollars in content
and i'm being pretty generous here now
how about backlinks so i gave a big
range here if you're doing all the link
building yourself you're writing content
for guest posts you're emailing people
every single day
you're doing this whole process to try
to get links it's still gonna cost you
one thousand dollars and if you're
outsourcing the whole thing and maybe
purchasing all the links
it can cost up to ten thousand dollars
it all just kind of matters
where you're getting your links from and
the cost that's going to be et cetera
now i know a lot of people say i don't
want to be one of those guys that buys
link
but no matter what it's going to have
some cost to it
even if you never exchange money at the
end of the
at the end of the line you're still
contributing to payment in terms of
staff you're paying or tool costs or
content for guest posts and stuff like
that there's always a cost to backlinks
and then
another wide range here is operator cost
so if you're
the one in the trenches you're uploading
all the content
you're doing all the grind level work
you can do it for zero dollars
it's a zero dollars an operator cost but
if you're outsourcing if you're getting
content editors designers and stuff like
that you got a tech guy
i.t so that could cost up to 20k
so for a grand total of a big range here
of 5.5 k
to 36 thousand dollars and it's going to
take you anywhere between 3 to 12 months
i mean this is just there's a huge range
you could get lucky and it could pull
off in three months or it could take a
year
now let's look at the other side of the
coin so let's say you want to acquire a
domain
and that just straight up it's going to
have been making 500
a month this is going to cost you
between 16 000
and 20 thousand dollars based on modern
day valuation models which i'll discuss
later
and as you can see right away 16 000 to
dollars is right in the middle of this
total website cost
if we were building it from scratch you
can definitely spend more
than 16 to 20k to get to the same level
but the benefit from buying
is you get that today you don't have to
wait three months to 12 months for this
and what i think the true cost of of
building a website from scratch is
actually opportunity cost
so you saw this graph before you saw how
we got from two thousand dollars a month
to fifty thousand dollars a month you
know the potential that uh content
websites can make you know
and fifty thousand dollars not a month
isn't even alive
i've seen a lot of people do much better
than this
if we can get to fifty thousand dollars
a month why would we
tack on three to 12 months on top of
that that's opportunity cost here and
that's why i'm not interested in
building websites
unless there's just a niche that's very
specific
and i wouldn't be able to find an
existing website already
and there's also other cases if you're
just a very beginner
at seo well definitely you want to get
your hands dirty first and build it from
scratch but since we're on the topic
of getting from zero to 100 as fast as
possible this is what i'm going to
recommend
Buying an existing website offers numerous advantages over building a new one from scratch. Firstly, you get to see the website’s profit and loss sheet, allowing you to know the minimum earnings of that particular website or niche. This is particularly important when trying to figure out the potential of a new niche. Secondly, you avoid the Google sandbox, which is a leash that Google puts on any new website, holding it back in the search engine results pages (SERPs). Finally, buying an existing site is an efficient use of your resources. At LeadSpring, an affiliate agency, our most expensive resource is the human resource. It makes little sense to put our best players on projects that gain little traction.
If you choose to build a site from scratch, you will need to budget for content, backlinks, and, if you choose to outsource, operator costs. Estimating about 50 articles on launch (an average of 1,500 words each) and with a good deal, you may need about $4,500 in content. As for backlinks, if you are outsourcing or purchasing links, it can cost you between $1,000 and $10,000, depending on who you get them from. You must also account for operator costs, and if you outsource, this can cost up to $20k. The total cost, therefore, ranges between $5.5k and $36k and completed within 3 to 12 months.
Acquiring a domain that already makes 500 a month can cost between 16,000 and 20,000 dollars. It may seem expensive, but it is worthwhile if you consider the opportunity cost. Building a website from scratch takes valuable time that could have been used for other profitable ventures. On the other hand, acquiring an existing website allows you to get straight to earning without having to wait through the Google sandbox period. While buying backlinks is frowned upon by some, there is always a cost to backlinks, regardless of whether you exchange money for them or not.
While building a website from scratch may seem like a cost-effective approach, it ultimately takes valuable resources that could have been invested elsewhere. Buying an existing site is the most efficient and profitable solution. You get to avoid the Google sandbox and see a website's profit and loss sheet, among other advantages. When purchasing an existing site, evaluate its profit potential and factor in the opportunity cost of building from scratch. This way, you will be well on your way to success in the affiliate marketing industry.
Best Places to Buy Affiliate Websites
Professionals in affiliate SEO gain an edge by purchasing existing websites. Marketplaces like Empire Flippers and Facebook groups offer ways to find good deals and skip the initial stages of website development. This approach saves time and provides a competitive edge in the industry.
Affiliate marketing from scratch: 7 aspects to identify before you press “Go”
Developing a successful affiliate marketing program involves understanding your product, setting clear guidelines for affiliates, starting small, hiring knowledgeable affiliate managers, defining KPIs for success, addressing potential issues, and using a reliable tool like Post Affiliate Pro.
Crafting a Content Marketing Strategy for Affiliate Marketing
Content marketing is crucial for affiliate marketers to build trust and increase sales. Target audience and buyer personas help in creating valuable content like guides, product reviews, ebooks, and videos. Using keywords and testing different strategies can optimize the content marketing plan for long-term success.
Affiliate marketing offers cost-effective and efficient ways for companies to increase sales and customer loyalty. Affiliates get paid through unique links, and businesses benefit from increased sales. When choosing affiliate management software, consider the toolset, pricing, tracking features, analytics, and security. The software should match your budget and requirements. Integrations with various platforms and security features are also important. Choose the right software for your affiliate marketing needs.
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