
Zonia
Zonia powers its fast-growing wellness platform with Post Affiliate Pro—strengthening affiliate communication, improving tracking accuracy, and streamlining operations for a thriving partner ecosystem.
Interview with Stefan Apostolov, CEO of Zonia
How Zonia built a high-performing global affiliate program with Post Affiliate Pro
- Precise custom server-side tracking
- Streamlined updates for 200+ affiliates
- Robust technical stability and support
- Scalable infrastructure for global expansion
Introducing Zonia
Zonia is a premier video-streaming platform dedicated to health and wellness. Established with a mission to revolutionize how individuals approach their well-being, Zonia offers a vast library of expert-led docuseries, “Health Bite” videos, and movement tutorials. By featuring insights from over 200 top functional medicine doctors and health experts, they empower families to take charge of their health through science-backed content.
As Zonia expanded its audience and content catalog, the team needed a powerful way to grow through partnerships. An affiliate program was the next step, but finding a platform robust enough to support their long-term vision required careful evaluation.
Starting from zero with high standards
Before Post Affiliate Pro, Zonia wasn’t switching from another tool; they were building their affiliate operations entirely from scratch. This meant selecting the right architecture from day one to handle a complex technical environment immediately.
What they did have, however, were very specific requirements:
The need for absolute accuracy: Relying solely on standard cookie tracking wasn’t sufficient for their attribution needs.
Complex integration requirements: The system needed to support a hybrid of cookie and server-side tracking.
Efficiency at scale: Managing communication for hundreds of partners manually was not an option.
After extensive research across the market, Zonia knew they needed a system that was both capable and dependable. With reliability and technical depth as non-negotiables, they sought a partner, not just a tool— a platform that allowed for deep customization and guaranteed that every referral was tracked correctly.
Customizability meets reliability
Post Affiliate Pro stood out as the only platform that checked every box. Zonia quickly identified several features that would become foundational to their success:
Server-side tracking: This was critical for Zonia to ensure the most accurate tracking results and attribution, bypassing the limitations of browser-based cookies.
Multi-tier commissions: Enabling them to incentivize partners to recruit others, expanding their reach organically.
Mass communication tools: The ability to send a single email blast to 200+ affiliates containing personalized links and assets saved the team countless hours during launches.
Lifetime Commissions: A vital feature for building long-term trust and loyalty with their health partners.
"Being able to do server-side tracking is super important for us for the most accurate tracking results. Post Affiliate Pro was the super robust software we needed, allowing us to customize the integration to fit our company's specific needs."Stefan Apostolov, CEO of Zonia
A partnership, not just a setup
Zonia’s technical requirements were unique, involving a sophisticated combination of tracking methods. The implementation process highlighted the strength of Post Affiliate Pro’s support team.
The support team played a crucial role in creating custom documentation for the development integration, guiding Zonia through every step of their launch in 2019.
"The impeccable technical support, fast responses, and great attitude are the main reasons why we have been using Post Affiliate Pro for so many years. The team actually cares about clients and is willing to implement new features based on feedback."Stefan Apostolov
This collaboration turned a complex technical challenge into a streamlined deployment, characterized by a low percentage of bugs and high stability.
Operational impact: Efficiency and precision
Since adopting Post Affiliate Pro, Zonia has seen a transformation in how they manage their partner network. The software has become the backbone of their marketing efforts, delivering:
Operational time savings: Automated tools and mass emailing capabilities have significantly reduced the manual workload involved in affiliate launches.
Trust through transparency: Clear reporting and accurate commission payouts have strengthened relationships with their affiliate partners.
Data integrity: The high percentage of attribution accuracy means the company can trust its data to make revenue decisions.
“Being able to send a mass email to all of our 200+ affiliates with 1 email blast that includes all their affiliate links and affiliate assets have saved our team so much time and effort during our affiliate launches.”Stefan Apostolov
While the dashboard offers a wealth of features that can be initially complex, Zonia notes that once mastered, it provides unparalleled control over the program.
“The majority of feedback from affiliates has been positive. While some have mentioned the interface can feel feature-heavy at first, most agree that once they learn the layout, it becomes easy and intuitive to navigate.”Stefan Apostolov
Expanding a global wellness affiliate network
With a stable and accurate system in place, Zonia is looking outward. Their future plans involve leveraging Post Affiliate Pro to expand their program internationally, test new promotional materials, and implement creative commission structures.
As they add more offers and drive more traffic, they are confident that Post Affiliate Pro will continue to support their revenue growth.
"Would we recommend it? Absolutely. It’s a super robust software with the most amazing customer support team. For high attribution accuracy and customization, it is the best option."Stefan Apostolov
For Zonia, Post Affiliate Pro isn’t just an affiliate platform. It’s a long-term partner in scaling their mission of bringing accessible, science-backed holistic health to the world.
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