Watts

Introducing Watts

With extensive experience in the trenches of e-commerce and affiliate marketing, the Watts’ founders understood exactly how the industry works, where the pitfalls lie, and how to overcome them.

Their vision was to build a system that acts as a powerful tool for accurately recording online transactions. But they didn’t just want accuracy; they wanted efficiency. From day one, their goal was to make the vast majority of operations automated, creating a “self-driving” ecosystem that requires minimal manual intervention from admins. They set out to be not just a service, but a reliable partner in the e-commerce field.

The Flexibility Gap

The ambition for Watts was to build a comprehensive affiliate network that could service various businesses and diverse affiliate types simultaneously. However, the team quickly hit a wall with their previous technology.

The legacy software they were using simply wasn’t flexible enough to handle the nuance of a network model. It treated tracking as a one-size-fits-all process, which stifled their ability to adapt to different merchant needs or complex partner structures. To build the platform they envisioned, they needed a solution that was malleable, robust, and capable of handling the complexity of a multi-merchant environment.

A Scenario-Proof Platform

Watts turned to Post Affiliate Pro to bridge the gap between their vision and reality. They discovered a toolset that projected their wants rather than just satisfying them.

The team leveraged several core features to build their infrastructure:

• Advanced Tracking Methods: This was the cornerstone. They needed to ensure that no matter how a transaction occurred, it was captured.

• Multi-Tier Commissions: Allowing them to build complex hierarchies and reward networks within networks.

• SmartLinks & Conditional Linking: Providing intelligent routing for traffic to maximize conversion rates.

• Performance Rewards: Automating motivation by triggering bonuses based on real results.

Implementation: Documented and Supported

For a network with complex requirements, the setup process was surprisingly logical. Watts.ge found the platform to be extremely well-documented, making the setup of the network account straightforward.

However, the standout aspect of the implementation wasn’t just the software, it was the people behind it. The 24/7 availability of the Post Affiliate Pro support team proved to be a critical asset during the initial rollout.

From Data to Decisions

Since integrating Post Affiliate Pro, Watts.ge has achieved the transparency and structure they originally sought. The flexibility of the software means that operations are “crisp and clear,” allowing the team to trust the system to run itself.

The impact is visible in two key areas:

1. For the Admin: The reporting engine transforms raw numbers into strategy. “Reporting is the main thing for me. You have structured data, you can import it wherever you want, and transform it into all kinds of meaningful reports,” Levan explains.

2. For the Affiliate: The complexity of the backend is hidden behind a simple user experience. “Affiliates are not very technical in most cases. With Post Affiliate Pro, everything is in one place and easy to understand.”

Scaling Without Limits

With a solid technical foundation in place, Watts.ge is shifting gears from setup to expansion. Their main goal is to scale the affiliate program internationally.

Thanks to Post Affiliate Pro’s native support for multiple languages and currencies, along with its ability to handle high traffic loads, Watts.ge is confident that the platform won’t just support their scaling efforts, but make them easier to achieve.