Target audience

Voluum is targeted toward digital marketers, advertising agencies, and businesses that invest significant budgets into online advertising. Specifically, it caters to those who spend over $50 to $100 per day on ads, as the software’s pricing aligns with the level of sophistication and depth of analysis it provides.

Usability

Voluum is designed with an intuitive and user-friendly interface suitable for both novices and experienced marketers. Its dashboard provides an organized layout for monitoring ad campaigns and analyzing various metrics, such as clicks, costs, and profits, in real-time. The software is accessible on both desktop and mobile devices, ensuring users can stay connected to their campaigns at all times.

Problems solved

Voluum addresses several key challenges faced by marketers:

• Data overload: By consolidating data from over 30 metrics into one platform, Voluum helps marketers manage their campaigns more efficiently.
• Optimization challenges: With features like A/B testing and AI-powered traffic distribution, users can identify the most profitable combinations of traffic sources, ads, and landing pages.
• Ad fraud prevention: Built-in tools for detecting and preventing fraudulent traffic ensure that advertisers’ budgets are not wasted on invalid clicks or bots.
• Time efficiency: Automating tasks like bid adjustments and campaign management allows users to focus on strategic decision-making rather than manual processes.

Unique Selling Points

• Tailored for media buyers: Voluum is specifically designed for media buyers and their unique ad tracking needs.
• All-in-one platform: Allows users to manage and optimize multiple campaigns from a single interface.
• Legendary speed and reliability: Ensures no click or conversion data is missed, a critical factor for campaign success.
• Transparent pricing: Unlike self-hosted trackers, Voluum has a clear pricing model with no hidden maintenance costs.

Why should someone choose Voluum over competitors?

Voluum stands out in a competitive market due to its robust feature set, user-friendly design, and focus on media buyers. Here are the top reasons to choose Voluum:

1. Comprehensive campaign management: The all-in-one platform simplifies the advertising process, reducing the need for multiple tools.
2. Real-time analytics: Provides accurate, actionable data to make informed decisions quickly.
3. Flexibility: Supports various tracking modes and integrates with multiple platforms for a seamless experience.
4. Advanced fraud prevention: Built-in tools protect against ad fraud, ensuring resources are spent effectively.
5. Reliable and fast: Renowned for its speed and reliability, ensuring no data loss.
6. Exceptional support: Personalized onboarding and 24/7 assistance make it easy for users to maximize their investment in the software.

Features

Reporting

Voluum’s reporting capabilities are powerful and user-friendly. The platform tracks key metrics such as impressions, visits, clicks, and conversions. These metrics are presented in real-time through an intuitive dashboard, enabling businesses to monitor and optimize their campaigns effectively. Voluum’s superfast reporting provides insights into over 30 performance metrics, helping marketers make data-driven decisions to improve ROI. By leveraging these tools, businesses can identify trends, adjust strategies, and maximize the effectiveness of their advertising campaigns.

Integrations

Voluum supports a wide range of integrations that enhance its functionality and streamline workflows. Key integrations include:

• Ad platforms integration: Seamless connections with major ad platforms allow for centralized tracking and optimization.
• Data sources: Custom conversion tracking and integration with various data sources enable comprehensive analysis.
• Traffic source management: Pre-configured templates simplify the setup of traffic sources, saving time and effort.
• Automizer tool: Automates campaign management with rules for bid adjustments, alerts, and more.
• Real-time analytics: Provides real-time updates to drive immediate responses to performance changes.
• Advanced A/B testing: Supports testing variations to improve campaign outcomes.
• Fraud protection: Built-in tools shield campaigns from fraudulent traffic.
• Mobile app integration: Offers on-the-go access via mobile apps.
• Cookie-safe tracking: Ensures compliance with privacy regulations.
• Collaborative tools: Facilitates teamwork with partners and clients.

These integrations centralize campaign management, improve workflow efficiency, and optimize marketing strategies.

Mobile Apps

Voluum provides mobile apps for iOS and Android, designed to facilitate on-the-go campaign management. Key features include:

• Campaign oversight and control.
• A customizable dashboard with widgets for quick access to vital stats.
• Notifications and performance updates for immediate awareness of changes.
• Data analysis tools to review reports and metrics.
• Auto-rules management to enable or disable automation as needed.

The apps are available on the App Store and Google Play . They allow users to access and manage campaigns from anywhere, ensuring flexibility and efficiency for remote or traveling marketers.

Single Sign-On (SSO)

Voluum supports Single Sign-On (SSO), allowing users to log in using credentials from identity providers. This feature enhances convenience by reducing password fatigue and streamlining access. It also boosts security through multi-factor authentication and improved access control. SSO minimizes the risk of breaches and simplifies user management across platforms.

Automation

You can save precious time while getting things done with the various automation features of Voluum. The Automizer gets rid of manual work by automating campaign rules like bid adjustments. Performance notifications keep you updated about your portfolio with Auto-Rules and Alerts. The Traffic Distribution AI gives the traffic for the high-performing campaign. With A/B Testing Automation, You can run A/B tests and optimize them without any manual intervention! Custom Alerts notify users whenever a key metric experiences a significant change. This ensures that you are always in the loop! To end with, Cookie-Safe Tracking lets tracking proceed when privacy laws are adhered to. These features work together to create seamless workflows and help users focus on strategic growth.

Security

Voluum strives to maintain an effective level of security such that user data is secure and in line with GDPR, SOC 2 and other policies. The security level of the platform ensures Data Encryption (TLS). Access Control restricts access to sensitive data to authorized individuals only. The platform uses cloud infrastructure from partners like AWS and GCP that both adhere to standards like ISO and SOC, giving Infrastructure Security. Moreover, Voluum’s Incident Response procedures facilitate effective and timely response to incidents. The transparent privacy policies of theirs delineate how and where user data is processed and stored. These security precautions help in keeping your data and privacy safe.

API

Voluum’s API provides extensive customization and integration opportunities:

Structure: REST API with HTTPS and JSON.
Capabilities: Fetch cost data, record conversions, manage campaigns, and send data to traffic sources.
Integration: Supports full and partial integrations with platforms like Google Ads, Facebook, and TikTok.
Templates: Simplify integration with pre-configured tracking tokens.

The API allows marketers to tailor Voluum to their specific needs and streamline operations. For more details, visit Voluum API Documentation .

Deployment

Voluum provides two deployment options to cater to different organizational needs. The Cloud-Based Deployment offers scalability, reduced maintenance, easy accessibility, and cost-effectiveness. However, it also comes with some drawbacks, such as potential data security concerns, reliance on internet connectivity, and limited control. On the other hand, On-Premises Deployment provides full control over the system, enhanced customization, and stronger data security. However, it comes with higher upfront costs, ongoing maintenance responsibilities, and limited scalability. The choice between cloud-based and on-premises deployment depends on an organization’s specific requirements, budget, and regulatory needs.

Pricing

Free trial

Voluum does offer a free trial. Here’s what you need to know:

• Duration: 14 days.
• Features available during trial: Access to the full range of features available in the Individual plan, allowing users to track and manage campaigns.
• Sign-up process: Interested users can sign up directly on the Voluum website by providing their details and creating an account.

Product Demo

Voluum provides a product demo that typically covers:

• Overview of the Voluum platform and its interface
• Demonstration of key features such as ad tracking, campaign optimization, and automation tools
• Insights into how to effectively use the platform for better ad performance

Users can request a demo via the Voluum website by filling out a form to schedule a session with a Voluum representative.

Conclusion

Strengths:

• Comprehensive tracking capabilities: Voluum excels in tracking advertising campaigns and managing multiple traffic sources. It provides detailed analytics and reports, enabling users to optimize their campaigns effectively.
• User-friendly interface: Voluum’s intuitive interface allows users to navigate through its features with ease, making it accessible for both beginners and professionals.
• Cloud-based solution: Being a cloud-based platform, Voluum ensures high uptime and reliability, allowing users to access it from anywhere without needing additional installations.
• Automation and AI features: Offers advanced features like AI-based optimization and automated rules, which help in enhancing campaign performance.
• Global coverage and speed: With servers distributed worldwide, Voluum ensures fast redirection and minimal delays for users targeting international markets.

Weaknesses:

• Pricing: Voluum’s pricing can be a significant drawback for small businesses or individual marketers. The subscription plans are relatively expensive compared to some of its competitors.
• Learning curve for advanced features: While the interface is user-friendly, mastering its advanced features requires some time and effort.
• Limited integrations: Although Voluum supports several integrations, there are limitations compared to other tools that provide a broader range of integrations with third-party platforms.

Final Assessment

Features

Voluum offers a robust set of features, including real-time reporting, A/B testing, funnel tracking, and mobile support. It also provides automated optimization and traffic distribution AI, making it a powerful tool for marketers.

Usability

The platform is easy to use for basic functionalities, but advanced features may require a learning curve. The overall user experience is positive, with a well-designed interface that facilitates smooth navigation.

Pricing

Voluum offers several pricing tiers, but these can be quite steep for smaller users. The plans include options for different levels of features, but the cost might be prohibitive for those on a tight budget.

Alternatives

• ClickMagick: A more affordable alternative with slightly fewer advanced features but sufficient for many users.
• RedTrack: Offers similar features at competitive pricing, suitable for small to medium businesses.
• AdsBridge: Another competitor that provides a good balance between features and cost, making it a viable alternative for individuals and small teams.

Voluum is a powerful and versatile tracking platform, ideal for professional marketers and agencies handling multiple campaigns. Its advanced features, reliable performance, and user-friendly design make it a top choice for tracking and optimizing campaigns. However, its high pricing and the learning curve for advanced features slightly detract from its overall appeal. The score of 8 reflects its strong functionality and reliability while acknowledging areas where improvements could be made.