Understanding Search Intent and Why It Matters

Hello and welcome to Boost Travel Affiliate.
Revenue Using SEO. I'm Sharon Gourlay, and I'm partnering with.
Travelpayouts to bring you this super informativecourse about how you can boost your travel.
affiliate revenue using SEO. Now this lesson is called Understanding Reader.
Intent and Why It Matters and that's exactlywhat we're gonna be discussing. Reader intent is really an important aspect.
of affiliate marketing, I would say fundamental. So make sure you listen up and really try.
and understand what I'm going to be talkingabout in this lesson. So what is reader intent?Now, it’s basically why people land on your.
travel content. Now, do they want to hear a good story?Do they have a problem and they want a solution?You know, why is it that they're there on.
your site?So it's really understanding the goal or intention.
your readers have when they're on your site. Now, why is this important?Why should you even care?That's basically because if you can understand.
why people are on your site, you can servethem best. And the secret to affiliate marketing really.
is to serve people well, serve your audiencewell. You know, successful sites care about their.
readers, and they give them what they're lookingfor. This leads to better engagement, they're gonna.
like your brand more, that will do everythingmore when they land on your site, if it serves.
your reader, right?Not if it serves you, your blog should be.
about your readers. And this is especially important in affiliate.
marketing. In fact, I would say it's fundamental, because.
the biggest reason why your affiliate linkswon't convert is if you don't have the right.
readers there and you're not serving them. OK?If you just put affiliate links everywhere.
and in no way does it serve your readers,they are not going to work. Now, the easiest way to have success with.
affiliate marketing is to have readers cometo your site that already want to buy or book.
something. Okay?So if you can really sort of reverse this.
and instead of thinking about what readerintent people have when they land on your.
sites, think about what reader intent do youneed to have if you want to make money from.
affiliate marketing. Ok?This is the first step in having a successful.
affiliate marketing strategy: understand whypeople come to your site and what they want.
to gain. Think about what type of reader intent you.
want on your site, so that people want tobook a hotel, they want to book a tour, they.
want to buy a suitcase, you know, whateverit is that you're recommending. Now, I like to sort of describe this whole.
process, sort of the basics of what you needto do to get your travel affiliate marketing.
working as the affiliate marketing sweet spot. And it's considering three different areas,.
right?So you have your content, so obviously the.
content on your site so we can get these atan individual posts level. You have affiliates, so your posts you can.
have affiliate links to and you have the readerintent of the people coming to your content. And where affiliate marketing works is when.
all these things overlap. So it’s that affiliate marketing sweet spot.
in the middle there, X marks the spot. It's when you have the people coming to your.
content, ok and the content matches exactlywhat they want for your content. So they have a problem to solve. You give them the content to help solve that.
problem and it has that affiliate link, whichalso finishes them off with solving their.
problem. When those things overlap, that is the affiliate.
marketing sweet spot. So success in affiliate marketing is just.
really considering those areas and hittingthat sweet spot. So make sure you really think this through.
and understand that you know, listen to thislesson again if you need to. Really understand how those things work together.
because that is how you get affiliate marketingsuccess. So just to go over what we learned in this.
lesson. You know, we talked about reader intent, you.
know, why readers come to your site, why that'simportant and how that can play a part in.
affiliate marketing with making sure you hitthat sweet spot. You know right there in the middle having.
those people who have that problem that youcan solve with your content and an affiliate.
link. Next lesson we're going to dive deeper into.
the types of content that can do that. So we can help you hit that sweet spot.